Notebook Market Report

Rapid improvements in cloud technology, increased security concerns, and the necessity for stable Internet access are just a few of the elements that are predicted to drive a shift toward cloud solution providers. Cloud computing enables users to store data and execute programs through the Internet rather than on physical hard drives, hence decreasing the need for high-powered, energy-consuming CPUs commonly found in corporate computing equipment. The notebook industry is anticipated to profit directly from this significant transition since notebooks offer a varied variety of hardware combinations and are well suited to operating in a cloud-first environment.

Manufacturers are focusing on creating products that will help them achieve a stronger customer base in order to expand their businesses. For example, in November 2022, Alibaba Cloud introduced Wuying Cloudbook, which syncs with the cloud, allowing for the quick processing of huge data. The Wuying Cloudbook allows several users to view the same file from any location, which is very useful as working from home has become increasingly popular. Colleagues may assess and improve work in real time, making cooperation more convenient and efficient.

Increasing demand for notebooks from various industries such as education, information technology, and research and development to efficiently execute daily operational and computing activities is one of the key factors expected to fuel notebook demand, which in turn is expected to drive target market growth. Advanced characteristics of notebooks over laptops, such as compact design, lightweight, low power consumption, and so on, are producing high demand for notebooks and are therefore elements likely to boost the target market's growth.

Additionally, the growing trend of BYOD (Bring-Your-Own-Device) approaches in many organizations has resulted in increased employee productivity and efficiency as they complete appropriate activities on their own device. The BYOD technique helps organizations decrease infrastructure costs, and the expanding BYOD trend is resulting in an increase in demand for personal devices in the office. This concept is also expected to assist educational institutions improve their teaching techniques. As a result, the BYOD trend is another important driver expected to drive development in the global notebook market throughout the forecast period.

• Expansion of gaming notebooks with high-refresh-rate displays and powerful GPUs.
• Rise of ultra-thin and lightweight models for increased mobility.
• Integration of 5G connectivity for faster internet access on the go.
• Foldable screens for enhanced portability and multitasking capabilities.

Major market players are concentrating their efforts on research and development in order to manufacture goods that meet the demands of their customers. In order to get a competitive advantage in the global market, they also consider various market strategies such as technological advancements, mergers, and acquisitions. In June 2019, Samsung Electronics Co., Ltd. launched the Samsung Notebook 7 and Samsung Notebook 7 Force, two stylish new gadgets created in a compact design with considerable speed and power. They have a completely new design with a solid metal frame, a full HD display, an 8th generation Intel processor, the most recent NVIDIA graphics, and Dolby Atmos audio.

Furthermore, in September 2019, Acer launched the ConceptD Pro series notebook family, which has NVIDIA® Quadro® GPUs and 9th Gen Intel® CoreTM CPUs and is designed for high performance and extended hours of continuous usage. The Pro series with Windows 10 fits the severe requirements of cutting-edge virtual reality, artificial intelligence, and big data analytics applications. Besides this, ASUS launched the new ZenBook 13 (UX334), ZenBook 14 (UX434), and ZenBook 15 (UX534) notebooks in May 2019, all of which have the innovative ASUS ScreenPadTM 2.0. ASUS also introduced the unique limited-edition ZenBook Edition 30 (UX334FL), a beautiful Pearl White variant exclusively created to commemorate ASUS' 30th anniversary and featuring a hand-crafted real Italian leather lid cover.

One of the key difficulties for market expansion is the increasing adoption of smartphones. Various technological advancements in smartphones have enabled devices to provide the same services as laptops, tablets, and notebooks. Smartphones have several advantages over laptops, such as small size, low weight, and ease of movement, which has increased their acceptance over other devices. As a result, these issues are responsible for the notebook market's slow development throughout the projection period. Furthermore, the high costs associated with notebooks create an obstacle in the adoption because it is difficult for customers in developing countries to afford these items due to the price sensitivity of consumers in this region. In addition, to promote domestic manufacturing, a few rising economies impose substantial import tariffs and governmental charges on imported items. These nations may not be able to manufacture notebooks indigenously and hence high taxes operate as a key hindrance in the global notebook market.

Samsung Electronics, Apple Inc., Hewlett-Packard, Acer, Inc., Dell, Inc., Lenovo Group, Ltd., Micromax Informatics Ltd, Microsoft Corporation, Sony Corporation, and Asus Tek Computer, Inc. are some of the prominent market players operating in the global notebook market.

North America is anticipated to hold a significant share of the notebook market during the forecast period. This is due to the growing acceptance of the Bring-Your-Own-Device (BYOD) trend in industries such as healthcare, IT, and retail. The primary advantages of BYOD include cost savings, more mobility, and increased employee retention. As a result, increased adoption of the BYOD trend positively contributed to the market growth in this specific region. Besides this, the growing demand for business and gaming notebooks in the region owing to the high disposable incomes is also driving the market growth.

Moreover, the Asia Pacific region is also anticipated to experience significant growth in the notebook market during the forecast period. This growth can be attributed to the increased consumer disposable income and the expanding digitalization of the education sector in the region. This is one of the elements driving up notebook demand in this specific region. Furthermore, companies from other regions are concentrating on developing a strong manufacturing base in growing countries in this region, where labor and raw materials are readily available at lower prices. This is likely to generate attractive prospects for leading players in terms of client base expansion, boosting global market growth.

The report provides a detailed overview of the notebook market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the notebook market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the notebook market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the notebook market. Some key countries and regions included in the notebook market report are as follows:

• Notebook market detailed segments and segment-wise market breakdown
• Notebook market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the notebook industry)
• Current, historical, and forthcoming 10 years market valuation in terms of notebook market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Notebook market demand analysis
• Notebook market pricing analysis over the forecast period (by key segment and by region)
• Notebook market regional insights with a region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the notebook market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in the notebook market
• Notebook market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on notebook market forecast by countries
• Mergers and acquisitions in the notebook market
• Essential information to enhance market position
• Robust research methodology