Download Sample, Surging Preference for High MUFA Components in Cooking Oil Drives the Market Growth
Rising consumers ‘s demand for raw, natural minimally processed edible fruit oil, that are free from harmful components. According to the report of WHO of 2024, a third of ischaemic heart disease is attributable to high cholesterol levels, it is estimated that raised cholesterol results in 2.6 million deaths and 29.7 million DALYS, as Olive oil is often highlighted for its health benefits, including its high levels of monounsaturated fats and antioxidants, that supports heart health and reduces the inflammation. However, rising demand for virgin and extra virgin oil having a consistent fatty acid profile due to its pure and unmodified organoleptic features, as omega-3 and oleic acid content aids in preventing cardiovascular disease-related illness, and propelling the market growth. and increasing consumer demand for transparency and traceability in food products drives the need for better labeling and certification practices.
Furthermore, advances in production techniques, improving efficiency, quality, and packaging solutions such as eco-friendly and dark bottles, that preserve quality and extend shelf life is also gaining traction, due to this many market players are launching recyclable containers. For instance, in April 2023, California Olive Ranch announced the launch of fully recyclable aluminum olive oil bottles, in three core varieties of oil such as 100% California extra virgin oil, avocado blend 50% avocado and 50% olive oil and reserve blend extra virgin olive oil, resulting in fulfilling commitment in meeting consumers need for lightweight, sustainable and quality containers.
Furthermore, advances in production techniques, improving efficiency, quality, and packaging solutions such as eco-friendly and dark bottles, that preserve quality and extend shelf life is also gaining traction, due to this many market players are launching recyclable containers. For instance, in April 2023, California Olive Ranch announced the launch of fully recyclable aluminum olive oil bottles, in three core varieties of oil such as 100% California extra virgin oil, avocado blend 50% avocado and 50% olive oil and reserve blend extra virgin olive oil, resulting in fulfilling commitment in meeting consumers need for lightweight, sustainable and quality containers.
Increasing Health Awareness and Demand for Different Flavour Profile Drives Market Growth
Growing demand for heart-healthy monounsaturated fats and antioxidants, contributing to its growing demand among health-conscious consumers, further boosts its appeal resulting in expanding market opportunities by opening new stores at multiple places by market players. For instance, in July 2022, Gaze announced to launch of extra virgin olive oil in 116 whole food stores, made from picual olive oil of Spain region, these are super flavourful punchy oil packed with polyphenols and antioxidants, providing health benefits and increasing market opportunities.
In addition, consumers are becoming more discerning about the flavour profiles of olive oil, including its fruity, nutty, or peppery notes, led to a wider range of product offerings and increased interest in tasting and pairing, due to this many market players are introducing flavourful olive oils infusion in drinks and beverages. For instance, in January 2024, Starbucks launched an olive-oil oleato drink, infused with partanna extra virgin olive oil, acting as laxative as caffeine providing stimulation in bowel movements and oil as relaxation, resulting in boosting popularity among health-conscious consumers.
In addition, consumers are becoming more discerning about the flavour profiles of olive oil, including its fruity, nutty, or peppery notes, led to a wider range of product offerings and increased interest in tasting and pairing, due to this many market players are introducing flavourful olive oils infusion in drinks and beverages. For instance, in January 2024, Starbucks launched an olive-oil oleato drink, infused with partanna extra virgin olive oil, acting as laxative as caffeine providing stimulation in bowel movements and oil as relaxation, resulting in boosting popularity among health-conscious consumers.
Recent Trends in the Olive oil Industry
- Rising awareness about monosaturated fats, anti-oxidants and anti-inflammatory properties of oil
- Growing demand for natural and high-quality extra virgin oil
- Increasing emphasis on transparency and traceability of production and origin of cooking oil
- Improved packaging technology such as dark glass bottles, tins and more
- Innovation in extraction and processing technology such as cold pressing and milling equipment
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High Adulteration Cases and Cost Hampers the Market Growth
Olive oil production is sensitive to climate conditions, factors such as drought, pests, and diseases significantly affect yield and quality, resulting in impacting the production levels. In addition, issues related to the adulteration of lower-quality oils mixed with pure olive oil as well as false labeling, led to regulatory scrutiny and increased demand for transparency and authenticity. For instance, in July 2024, EU records more than 15 cases of contamination in olive oil such as pesticides, mineral oil and glass fragments were present, as well as adulteration of olive oil with poor quality oils and several cases of misleading and false labeling.
Moreover, high cost can slow down market growth due to fluctuations in supply, changes in agricultural conditions, and global trade dynamics, poor harvests leading to higher prices. Furthermore, increasing cases of low-standard technical regulation is hampering the market growth, as many brands do not qualify the quality standards made by government organisations. For instance, in December 2023, the ministry of agriculture of brazil announced a product recall for ten different brands as it doesn’t qualify for the standardized technical regulation. These companies are Escarpas de Oliveiras, Almazara, Espanhol Colonial and more.
Moreover, high cost can slow down market growth due to fluctuations in supply, changes in agricultural conditions, and global trade dynamics, poor harvests leading to higher prices. Furthermore, increasing cases of low-standard technical regulation is hampering the market growth, as many brands do not qualify the quality standards made by government organisations. For instance, in December 2023, the ministry of agriculture of brazil announced a product recall for ten different brands as it doesn’t qualify for the standardized technical regulation. These companies are Escarpas de Oliveiras, Almazara, Espanhol Colonial and more.
Growing Popularity of Innovative Packaging and Demand for Transparency and Traceability Expands the Market
Increasing demand for ultra-light taste, oil perfect for sautéing vegetables, proteins and even whipping up stir fry, due to advances in production technique resulting in improving quality, for many key players are launching varieties of olive oil for different cooking applications. For instance, in May 2023, Pompeian announced to launch of made easy olive oil collection including made easy fry olive oil, bake olive oil, Saute olive oil and drizzle extra virgin olive oil, helping in driving the consumption of healthy habits, expertly crafted for healthier baked goods such as brownies, cakes and bread, it also offers high smoke point perfect for making healthier fried food such as chicken, fish and many more, as it is AHA certified, with flavour boosting flavors finishing such as salads, veggies, bread and even ice cream.
Furthermore, increasing packaging innovation to protect olive oil from light to maintain its quality led to demand for high-quality cooking oil containers as plastic increases the risk of microplastic contamination resulting in compromise in the quality of oil, for this many market players are launching innovative high-quality containers. For instance, in May 2024, Gaza announced to launch of refillable Evoo Beer cans for both in drizzle and sizzle olive oil, to maintain the maximum integrity of olive oil.
Furthermore, increasing packaging innovation to protect olive oil from light to maintain its quality led to demand for high-quality cooking oil containers as plastic increases the risk of microplastic contamination resulting in compromise in the quality of oil, for this many market players are launching innovative high-quality containers. For instance, in May 2024, Gaza announced to launch of refillable Evoo Beer cans for both in drizzle and sizzle olive oil, to maintain the maximum integrity of olive oil.
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Increasing Demand for Minimally Processed Cooking Oil Fuels the Market Growth
U.S. is a major importer of olive oil, due to the rising adoption of organic olive oil in pharmaceutical applications and increasing consumer interest in health, characterized by high demand for premium and mid-range products, resulting in the market growth of olive oil. Additionally, in Europe region, the demand for high-quality, organic olive oils has increased, due to rising health awareness and changing dietary habits, as consumers are increasingly willing to pay for premium oils. However, Germany is the major cultivator of olive trees, resulting in the expanding popularity of olive oil with proper regulations and certifications, such as governing extra virgin olive oil standards, that maintain the quality and authenticity, providing consumer trust and market stability.
Moreover, olive oil consumption in Asia-Pacific is growing, driven by increasing awareness of health benefits and due to rising health trends and influenced of Mediterranean cuisine and rising affluence, resulting in significant growth potential in olive oil market, characterized by increasing imports and growing consumer awareness and expanding market.
Moreover, olive oil consumption in Asia-Pacific is growing, driven by increasing awareness of health benefits and due to rising health trends and influenced of Mediterranean cuisine and rising affluence, resulting in significant growth potential in olive oil market, characterized by increasing imports and growing consumer awareness and expanding market.
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The report provides a detailed overview of the Olive oil market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for Olive oil market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the Olive oil market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the Olive oil market. Some key country and region included in the Olive oil market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Olive Oil Market Research Report Covers In-depth Analysis on:
- Olive oil market detailed segments and segment-wise market breakdown
- Olive oil market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in Olive oil industry)
- Current, historical and forthcoming 10 years market valuation in terms of Olive oil market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Olive oil market demand analysis
- Olive oil market pricing analysis over forecast period (by key segment and by region)
- Olive oil market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in Olive oil market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in Olive oil market
- Olive oil market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on Olive oil market forecast by countries
- Mergers and acquisitions in Olive oil market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the olive oil market?
The growth of the olive oil market is driven by increasing health-conscious consumer trends, growing demand for natural and organic products, and the rise of Mediterranean diets in various regions.
How does the global production of olive oil impact the market?
Global production fluctuations significantly influence market prices and supply availability. Harvesting conditions, climate change, and regional production shifts are key determinants that affect the olive oil market.
What is the impact of organic olive oil on the market?
The rising demand for organic olive oil reflects consumer preferences for healthier, sustainably produced food options, contributing to a growing niche market segment within the broader olive oil industry.
