Green Dentistry Trends Will Increase Market for Bio-based Oral Health Ingredients
Changing lifestyles and increasing disposable income are driving demand for good-quality oral healthcare solutions. In response, manufacturers are incorporating innovative ingredients that help in preventative care. The rising popularity of specialised oral healthcare products, such as gum care, teeth whitening and halitosis prevention, have fuelled innovation in the oral health ingredients industry. The World Health Organisation states that oral diseases are a serious problem for several countries and impact individuals all their lives, resulting in pain, discomfort and even death. As per the WHO Global Oral Health Status Report 2022, oral diseases impact about 3.5 billion people globally, with caries of permanent teeth being the most frequent disorder.
Furthermore, with increased expenditure on oral healthcare, such as increased use of oral antibacterial products and OTC mouth rinses, consumers throughout the world have begun to take preventative steps, raising demand for effective oral hygiene products. The clean label movement is increasing around the world in order to educate consumers about the ingredients used in the production of their favourite cosmetics or personal care items; the dental care sector is no exception. Consumers have become concerned about oral healthcare items containing potentially dangerous chemical compounds. Furthermore, growing consumer confidence in natural or herbal goods over chemical-based products is driving consumer interest in oral healthcare products including bio-based oral health ingredients.
Furthermore, with increased expenditure on oral healthcare, such as increased use of oral antibacterial products and OTC mouth rinses, consumers throughout the world have begun to take preventative steps, raising demand for effective oral hygiene products. The clean label movement is increasing around the world in order to educate consumers about the ingredients used in the production of their favourite cosmetics or personal care items; the dental care sector is no exception. Consumers have become concerned about oral healthcare items containing potentially dangerous chemical compounds. Furthermore, growing consumer confidence in natural or herbal goods over chemical-based products is driving consumer interest in oral healthcare products including bio-based oral health ingredients.
Government Incentives to Increase the Public's Awareness About Oral Health Fuel Market Expansion
The oral health ingredients market worldwide offers a substantial opportunity fuelled by growing consumer knowledge, higher expenditure on oral care items, and the launch of new creative solutions. The increasing occurrence of oral problems highlights the crucial importance of proper oral health care. Efforts by government entities such as the National Institute of Dental and Craniofacial Research (NIDCR) and CDC have increased the importance of promoting fluoride toothpaste and emphasizing the financial impact of untreated dental conditions, which results in the U.S. losing over US$45 billion in productivity each year. Increased knowledge and continual study have led to an increase in the need for advanced oral health ingredients, especially in emerging and developed markets. Businesses that take advantage of these trends by creating new products and meeting the worldwide need for efficient oral care solutions are set to experience significant market expansion and competitive edge.
Additionally, the oral health ingredients market is focused on innovation, especially those that meet changing consumer needs. Creating alternative options to fluoride that provide equal or improved protection without the disadvantages of regular fluoride could attract individuals focused on their health. Derived from plants or other sources, natural antimicrobial agents offer a sustainable solution for controlling oral bacteria that also meets the growing desire for natural products. Moreover, incorporating probiotics that promote oral microbiome wellness may appeal to individuals interested in holistic dental care methods. By prioritizing these innovative solutions, businesses can set themselves apart and satisfy consumer demand for modern, efficient oral care products.
Additionally, the oral health ingredients market is focused on innovation, especially those that meet changing consumer needs. Creating alternative options to fluoride that provide equal or improved protection without the disadvantages of regular fluoride could attract individuals focused on their health. Derived from plants or other sources, natural antimicrobial agents offer a sustainable solution for controlling oral bacteria that also meets the growing desire for natural products. Moreover, incorporating probiotics that promote oral microbiome wellness may appeal to individuals interested in holistic dental care methods. By prioritizing these innovative solutions, businesses can set themselves apart and satisfy consumer demand for modern, efficient oral care products.
Recent Trends in Oral Health Ingredients Market:
- Plant-based antimicrobial ingredients address oral bacteria sustainably and effectively.
- Probiotic formulations support a balanced oral microbiome and overall health.
- Products focusing on prevention rather than treatment are gaining traction.
- Innovative fluoride substitutes offer enhanced dental protection and consumer appeal.
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Detrimental Effects of Certain Ingredients Represent a Threat to Market Expansion
Certain compounds, such as abrasive agents and humectants, used in toothpaste and mouthwash to improve taste and colour may cause allergic responses to the teeth and gums, such as contact dermatitis, rhinitis, urticaria and angioedema. This has a significant influence on the demand for such products. Furthermore, intense competition from local market competitors with their aggressive pricing limits market expansion. While oral hygiene products are an essential component of basic healthcare, they are still considered luxury in undeveloped and rural communities. Despite efforts and initiatives to raise awareness, many people still ignore oral hygiene products as requirements. Several countries have stringent rules controlling the manufacture and marketing of oral hygiene products, which can raise manufacturing costs and limit firms' ability to offer new products.
However, significant obstacles are present in the oral health ingredients market owing to expensive research and development costs. It is common for smaller companies to have difficulty in securing the necessary funds to research and test new ingredients such as cutting-edge fluoride substitutes or creative probiotics. This financial strain may impede their capacity to introduce new products and rival bigger companies with greater resources. Therefore, the substantial R&D costs may restrict creativity and narrow the range of new products accessible to customers.
However, significant obstacles are present in the oral health ingredients market owing to expensive research and development costs. It is common for smaller companies to have difficulty in securing the necessary funds to research and test new ingredients such as cutting-edge fluoride substitutes or creative probiotics. This financial strain may impede their capacity to introduce new products and rival bigger companies with greater resources. Therefore, the substantial R&D costs may restrict creativity and narrow the range of new products accessible to customers.
Pioneering Product Development by Leading Key Players Uplifts the Market Expansion
The oral health ingredients market needs diversification to address diverse consumer needs and preferences. With rising awareness of oral health, there's a demand for varied solutions like advanced fluoride alternatives, natural antimicrobial agents, and probiotics. Diversifying products not only meets these varied needs but also helps companies stand out in a crowded market. Offering a range of innovative ingredients enhances consumer choice, drives market growth, and positions companies as leaders in addressing emerging oral health challenges. For instance, in April 2024, Oral care products manufacturer RADIUS has announced its latest offering, the Immune Support Toothpaste Collection. This collection, which consists of both a standard and paediatric toothpaste option, is formulated with elderberry, vitamin C, vitamin E, and hydroxyapatite–what RADIUS has dubbed the “Triple Action Immune Boost,” according to a press release from the company. In addition, in April 2024, the team at orthodontics company OrthoNu has unveiled Chillin' Strips which are formulated with ingredients specifically chosen to soothe inflamed gums and comfort sensitive enamel designed to provide relief while still maintaining a pleasant flavour for patients.
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Asian-Pacific Region Offers a Significant Opportunity for Market Players
Asian-Pacific consumers, such as those in India, China and Japan, are highly aware of oral health practises, and as a result, demand for oral health ingredients is strong in these countries. According to GlaxoSmithKline, the Japanese population is more aware of the importance of dental health. Japan's geriatric population and youth are extremely concerned about oral health, fueling the country's demand for oral care products. According to the Ministry of Health, Labour and Welfare's survey regarding dental diseases in Japan, around 40% of the population had gingival bleeding. Based on China's Fourth National Oral Health Survey, about 90% of Chinese individuals have periodontal disease of various degrees of severity. These prevalent oral health issues among consumers drive market demand for oral health ingredients. Ayurvedic or natural ingredient products, on the other hand, dominate the oral healthcare industry in India. Ayurvedic products are sold by all prominent companies in India. As a result of these factors, the Asia-Pacific oral health ingredients market is one of the largest in the world.
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The report provides a detailed overview of the oral health ingredients market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for oral health ingredients market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the oral health ingredients market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the oral health ingredients market. Some key country and region included in the oral health ingredients market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Austria, Sweden, Norway, Denmark, Finland, Ireland, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Vietnam, Thailand, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Morocco, Algeria, Israel, Iran, Kenya, Turkey, Rest of MEA |
Oral Health Ingredients Market Research Report Covers In-depth Analysis on:
- Oral health ingredients market detailed segments and segment-wise market breakdown
- Oral health ingredients market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in oral health ingredients industry)
- Current, historical and forthcoming 10 years market valuation in terms of oral health ingredients market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Oral health ingredients market demand analysis
- Oral health ingredients market pricing analysis over forecast period (by key segment and by region)
- Oral health ingredients market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in oral health ingredients market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in oral health ingredients market
- Oral health ingredients market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on oral health ingredients market forecast by countries
- Mergers and acquisitions in oral health ingredients market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key drivers of growth in oral health ingredients market?
The primary drivers include increasing consumer awareness of oral hygiene, rising demand for natural and organic products and innovations in dental care technologies.
What are the major challenges faced by oral health ingredients market?
Key challenges include regulatory hurdles, the high cost of research and development and the intense competition among market players.
What are the emerging trends in oral health ingredients market?
Emerging trends include the growing preference for natural and organic ingredients, advancements in technology and an increasing focus on personalized oral care products.
