Organic Oats Market Report

The organic agriculture footprint has expanded in response to increased consumer demand for sustainably produced goods. Following the developed countries, emerging economies have also begun to produce and export organic products. Organic goods are witnessing a surge in demand globally due to the fact that they are produced without the use of artificial fertilizers, pesticides, or genetically modified organisms. Therefore, organic products are considered to be of higher quality and less harmful to both health and the environment. Furthermore, organic food certification ensures that the food is cultivated in accordance with regulatory guidelines. Moreover, the organic market has undergone substantial product innovation. The availability of a varied range of organic products, for example, organic oats, offers appeals to a broader customer base, driving market growth. As a result, many governments throughout the world actively encourage organic agricultural practices through financial incentives, grants, and subsidies. All these factors are creating lucrative opportunities for the organic oats market expansion.

The organic oats market is expanding due to the growing popularity of healthier foods among consumers. Rising awareness of the nutritional benefits of oats is driving the market expansion. Oats are considered to be rich in nutrients which makes them an appropriate ingredient for functional foods. The rising disposable income is also contributing to the market growth as consumers have become more interested in spending on quality food products during the forecast period.  Additionally, most customers demand foods and beverages to fulfill more complex health and wellness, ethical, and environmental standards. Furthermore, the social media influence regarding the benefits of organic oats is also creating a surge in demand, thus driving market growth. As a result, the key competitors in the organic oat market are expected to introduce new products in the next years to fulfill increased customer demand for nutrient-dense breakfast choices.  As a consequence, the organic oats market is expected to grow in the next years due to increased popularity and a preference for healthier food products.

• Growing popularity of organic oat milk products.
• Surge in sustainable packaging for organic oat products.
• Rise in organic instant oatmeal options.

Major market participants are focusing on R&D activities in order to create novel products that meet customer demand and also enhance their product offerings. They are also adopting several market strategies like mergers, acquisitions, and new product launches in order to strengthen their market position. For example, in April 2023, Tirlán, one of the largest dairy firms and the top consumer of Irish grains, increased their oat range to include Organic Oat-StandingTM Functional Oat Flour, which helps producers satisfy demand for organic, natural, and other oat products. Again, in January 2023, Califia Farms, a leading premium plant-based beverage brand, added USDA-certified Organic Oatmilk and Almondmilk to its award-winning portfolio of dairy-free products. Earlier, in July 2022, Nature's Path, a leading organic cereal and snack brand, collaborated with Canadian Organic Growers (COG) to set up the Regenerative Organic Oats (ROO) program, which aimed to boost the availability of regenerative organic oats.

Although organic oats are growing more popular as a healthy food ingredient, the extensive availability of natural and organic oat substitutes poses a challenge to the international organic oat market. Additionally, organic oats are regarded to be of greater quality and safer than conventional oats. As a result, organic oats are considered to be high in costs which is expected to hamper the market growth. Also, organic oats are produced through organic farming, which is more expensive owing to quality regulations and time, resulting in higher costs for organic oat offerings. Furthermore, organic certifications differ from country to country. Adhering to these regulatory standards can be difficult which is expected to impede the market growth over the forecast period.

Richardson International, Quaker Oats Company, Avena Foods, Grain Millers, Inc., Bob's Red Mill Natural Foods, Fazer Mills, Helsinki Mills Ltd., Ceres Organics, Kialla Pure Foods, NOW Foods, Dutch Organic International Trade, Nature's Path Foods, Dancourt, Saaten-Union GmbH, Swedish Oat Fiber AB, Arrowhead Mills, Flahavan's, McCabe, Royal Lee Organics, Better Oats are some of the prominent market players operating in the global organic oats market.

North America is expected to witness substantial growth in the organic oats market owing to the rising health awareness and nutritional benefits of oats in the region. The shifting dietary preferences of consumers and a significant rise in market competition are driving the market growth. On the other hand, Asia Pacific is also anticipated to experience significant growth in the organic oats market during the forecast period. This growth can be attributed to the rising awareness of the nutritional benefits of organic oats among consumers. In addition to this, the expanding food and beverage sector in the region is creating lucrative opportunities for the expansion of the organic oats market. This expansion is also influenced by the rising demand for convenience foods and the easy availability of natural and organic food products in the region.

The report provides a detailed overview of the organic oats market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the organic oats market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the organic oats market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the organic oats market. Some key countries and regions included in the organic oats market report are as follows:

• Organic oats market detailed segments and segment-wise market breakdown
• Organic oats market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in organic oats industry)
• Current, historical, and forthcoming 10 years market valuation in terms of organic oats market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Organic oats market demand analysis
• Organic oats market pricing analysis over the forecast period (by key segment and by region)
• Organic oats market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the organic oats market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in organic oats market
• Organic oats market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the organic oats market forecast by countries
• Mergers and acquisitions in the organic oats market
• Essential information to enhance market position
• Robust research methodology