Rising Consumer Desire for Natural and Minimally Processed Foods To Drive the Organic Starch Market

The growing global demand for starch is fueling the popularity of processed foods made from starch, especially organic starch as there is an increasing preference for organic food consumption. Moreover, this change highlights a larger trend towards health-conscious dietary preferences among customers. Starch is widely used in various industries for its many functions serving as a bulking agent, anti-caking agent, sweetner, stabilizer and fat substitute in food, non-food and feed products. According to U.S. Grains Council, worldwide the industrial corn starch industry is worth more than $70 billion. There are 28 industrial starch plants located in the U.S. and another 49 located globally outside of the U.S. These plants use approximately 90 MMT (3.5 billion bushels) of corn annually.

The escalating popularity of health-conscious eating and evolving dietary habits are driving the demand for organic starch. Furthermore, this growing need is largely attributed to the increasing trend towards healthier alternatives in thickened and stabilized food products including puddings, custards, sauces, gravies, pie fillings, salad dressings, noodles and pasta. Consumers are seeking organic options to enhance the nutritional profile of these products. Additionally, due to increasing industry trends numerous non-traditional sources of starch having different characteristics are being utilized to broaden the range of desired functional properties. The organic starch market is experiencing robust growth due to the increasing demand for natural, clean-label products worldwide. The changing dietary habits and busy schedules have increased the demand for starch based convenient yet healthy food products. Furthermore, consumers are increasingly interested towards organic products as they recognize their health benefits. In addition, the organic starch market is expanding due to the rising interest in a variety of organic processed food products including ready to cook and ready to eat items.

An increased awareness of health is a commonest factor behind the growing consumer desire for natural and minimally processed foods in the United States. For instance, ultra processed foods attributed for 17% to 56% of total daily energy intake throughout 28 countries. In recent decades, the contribution of UPFs to diets worldwide has been increasing year on year. According to National Institutes of Health, in the US and UK, over 55% of the average daily energy intake now comes from UPFs, and those in the highest quintiles consume over 75% of their daily energy intake from UPFs. Additionally, UPFs are becoming increasingly more prevalent in the diets of infants, children and adolescents. Moreover, with a heightened focus on reading food labels and choosing products with familiar ingredients, Americans are increasingly opting for clean label substitutes. Starches that have clean labels derived from natural constituents like corn, potato or wheat perfectly match the desire for simple and clean eating, which makes them preferable choices over artificial additives in their pursuit of healthy living.
Organic Starch Market

Demand For Specialty Clean Label Starches Boosting The Organic Starches Market Growth

In reaction to changing consumer preferences and dietary necessities there has been a rising demand for specialty clean label starches. Furthermore, traditionally derived starches like corn, wheat and potato are complementing alternative options sourced from non-traditional sources including peas, beans and cassava. Moreover, these alternative starches provide exclusive functionalities and cater to specific dietary requirements including gluten free or allergen free options. Additionally, as consumers become increasingly selective about their food selections, there is a heightened awareness of the miscellaneous array of clean label starches available which is driving a substantial demand for specialty choices. Additionally, this trend reflects a broader movement towards transparency and quality in food products.

The demand for specialty clean label starches lies not only in their suitability for specific dietary options but also in their versatility and adaptability in numerous applications. Starches derived from peas, beans and cassava provide manufacturers with innovative ingredients capable of addressing a wide range of consumer preferences and product formulations. Regardless of their use as thickeners, stabilizers or texturizers these specialty starches offer manufacturers the flexibility to create products that resonate with today’s health conscious and discerning consumers. Therefore, the organic starch market for specialty clean label starches has been witnessing vigorous progress and is poised for further expansion in the forthcoming years.

Due to its widespread availability and established supply chains, corn has been the leading segment in the organic starch market. Also, its high yield and adaptability allow for consistent production, meeting the increasing demand for organic ingredients. Corn starch is appreciated for its useful qualities such as its great ability to thicken and stabilize which makes it perfect for different uses like sauces, dressings and baked goods. Moreover, its lack of gluten fits well with the health-conscious choices of customers. As sustainability becomes a key consideration, corn’s status as a renewable resource further enhances its appeal. Overall, the combination of versatility, health benefits and eco-friendliness solidifies corn’s dominant position in the organic starch market.

Recent Trends in the Organic Starch Market Industry

  • Rising demand for clean label products emphasizes transparency in food ingredients
  • Growth in health-conscious consumption drives preference for organic starch options
  • Expansion in the food and beverage sector boosts organic starch applications
  • Innovations in starch processing technologies enhance quality and sustainability of products
  • Sustainability initiatives and certifications gain importance in organic starch production
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Technical Limitations To Hinder The Organic Starch Market

Inspite of their clean label status, clean label starches possibly will not consistently match the functional abilities of modified starches. Furthermore, manufacturers face technical restrictions when reformulating products to comply with clean label standards without compromising important qualities like texture, shelf life or stability. Moreover, this functional gap presents a substantial obstacle in product development and formulation necessitating innovative solutions and research and development investments. Additionally, addressing these restrictions needs collective efforts across the industry to investigate novel processing methods, ingredient combinations and formulation tactics that can improve the performance of clean label starches while simultaneously meeting consumer hopes for quality and sensory characteristics.

New Product Launches Accelerating The Organic Starch Market Expansion

In February 2024, Ingredion Incorporated, a leading global provider of specialty ingredient solutions to the food and beverage manufacturing industry and pioneer of clean label ingredients launched NOVATION® Indulge 2940 starch expanding their line of clean label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing for popular dairy and alternative dairy products and desserts.

In October 2022, Roquette, a worldwide expert in plant-based ingredients and an innovator in plant proteins, unveiled a new array of organic pea ingredients including organic pea starch and organic pea protein and these components are carefully manufactured at the company’s plant in Portage la Prairie, Manitoba backed by a group of organic pea farmers throughout Canada. Roquette’s new solutions allow customers to select the food they wish to provide to consumers with quality, dependability and complete traceability from the farm.
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Adopting Trends Of Plant-Based Goods, Free-From Goods And Nutritious Foods Boosts Market Growth

The increasing demand for clean-label products among consumers is expected to drive strong growth in the North American organic starch market. Furthermore, the demand for organic baby foods, which are primarily made from functional starches, has been continuously growing in the region. The organic starches enable manufacturers to create a superior eating experience with extended visual and sensory appeal. Additionally, the key players in the region are focusing on development and innovation to produce organic starch products that remain stable during harsh processing treatments. For instance, in June 2018, Ingredion, Inc. launched two new certified organic additions to its line of functional clean-label starches in the U.S. and Canada – Novation Prima 309 and 609. The organic functional native corn starches enable manufacturers to create a superior eating experience that boasts extended visual, sensory and cost appeal. The starches are designed to perform in organic products that undergo harsh process conditions and require high freeze/thaw stability, such as organic savory foods, alternative-dairy products and baby foods. The organic functional native corn starches NOVATION PRIMA 309 and 609 can enhance product stability, shelf life and the eating experience in various applications like refrigerated soups, refrigerated/frozen ready meals, sauces, yogurts, dairy and non-dairy yogurts, drinkable yogurts, non-dairy desserts, ice creams, puddings, fruit preparations and baby foods.

The European starch market is leaning heavily toward organic and clean-labels due to the rising trend of healthy eating. Consumers in Europe are embracing emerging trends of plant-based foods, free-from foods and improved nutritional profiles. The rising need for organic starch in European countries has led major companies to grow their production facilities in the region. For instance, in October 2019, Ulrick and Short, a producer of clean-label starch, established a permanent base in Europe to better support customers in the region. In the Asia Pacific region, consumers are increasingly demanding organic foods, like many other regions. Furthermore, with this rising demand in the region, food producers are creating innovative organic food options. A local source of organic starch serves as a convenient and economical option for organic food manufactures who are utilizing this opportunity to expand their businesses in the region. For instance, in October 2019, Ingredion, a leading global provider of ingredient solutions, launched PURITY® Bio starches. Comprising PURITY® Bio 301 organic tapioca starch and PURITY® Bio 805 organic rice starch, the new range improves viscosity for a smooth and creamy mouthfeel in liquid-based food and drink applications, while also supporting a clean and fast flavour release. Organic and gluten-free, it is also ideally suited for use in products with corresponding on-pack claims. Both starches can be labelled simply as ‘organic tapioca starch’ and ‘organic rice starch’ respectively.
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The report provides a detailed overview of the Cellulose Acetate Market insights in regions including North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa. The country-specific assessment for Cellulose Acetate Market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the Cellulose Acetate Market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the Cellulose Acetate Market. Some key country and region included in the Cellulose Acetate Market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Organic Starch Market Research Report Covers In-depth Analysis on:

  • Organic Starch Market detailed segments and segment-wise market breakdown
  • Organic Starch Market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in crop protection chemicals industry)
  • Current, historical and forthcoming 10 years market valuation in terms of Organic Starch Market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Organic Starch Market demand analysis
  • Organic Starch Market pricing analysis over forecast period (by key segment and by region)
  • Organic Starch Market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in Organic Starch Market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in Organic Starch Market
  • Organic Starch Market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on Organic Starch Market forecast by countries
  • Mergers and acquisitions in Organic Starch Market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What are the key drivers of growth in the organic starch market?

Rising consumer demand for natural and organic products, increasing awareness about the health benefits of organic starch, and growing applications in food, pharmaceuticals, and biodegradable packaging contribute to market growth.

What are the challenges faced by the organic starch market?

Challenges include limited availability of raw organic materials, high production costs, and the need for certification standards to maintain organic status in an increasingly competitive market.

How does the organic starch market differ from conventional starch?

Organic starch is produced without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs), offering an environmentally friendly and healthier alternative to conventional starch.