Ostomy/Stoma Care Market Report

The stoma/ostomy industry is being propelled by rising rates of inflammatory bowel disease (IBD), and colorectal cancer, awareness of ostomy/stoma care, treatment options, and established reimbursement policies from private and government organizations. The Centre for Disease Control and Prevention reports that approximately 7 million individuals globally are affected by IBD, while more individuals have been identified with this disease in the past two decades. According to the CDC, inflammatory bowel disease (IBD) affects 3 million adult Americans. World Health Organization states that colorectal cancer ranks as the third most prevalent cancer globally, on behalf of around 10% of all cancer cases, and is the second principal cause of cancer-related deaths internationally. It mainly impacts the elderly population, with most cases seen in individuals who are 50 years old and older. In 2024, CRC is projected to be the second greatest contributor to cancer-related deaths in the U.S. with an estimated 53,010 fatalities, a small rise from the previous year's estimate of 52,550, Hence all these scenarios growing the market for ostomy.

Ostomy bags are essential devices for gathering urine or stool after surgery, frequently used as a final option for controlling diseases like ulcerative colitis (U.C.) when traditional therapies are unsuccessful. The need for ostomy drainage bags is clear, with almost 1 in 500 Americans and about 30% of U.C. patients using them at some point. For certain individuals, like those with cancer needing colon removal, ostomy bags are a permanent necessity. The use of advanced materials and manufacturing techniques has resulted in the creation of ostomy bags and accessories that are both more long-lasting and inconspicuous. These technological developments address the changing requirements of patients, encouraging increased use of stoma/ostomy care items and boosting market growth.

Improvements in stoma/ostomy care technology have greatly enhanced product efficiency, comfort, and user-friendliness, leading to an increase in market demand. Improvements like skin-friendly adhesives, leak-proof designs, and odor-control mechanisms improve patient satisfaction and quality of life after surgery. The introduction of the Confidence BE Urostomy drainage bag by Salt Healthcare aligns with the increasing usage of ostomy drainage bags, driving growth in the stoma/ostomy care market. Innovative materials and production techniques have resulted in the creation of ostomy bags and accessories that are both sturdier and more inconspicuous. These technological updates meet the changing requirements of patients, encouraging increased use of stoma/ostomy care items and causing market growth.

• Highly developed, allergy-friendly materials are used in ostomy products to reduce skin irritation.
• Innovative pouching systems provide enhanced sticking ability.
• Overall satisfaction with personalized and custom fit solutions.
• Advanced educational tools enhance the management of ostomy care.
• Digital health integration offers patients immediate feedback.
• Increasing demand for eco-friendly and biodegradable ostomy products.

Ostomy care items can lead to significant costs, including the initial investment in equipment and continuous expenses for items like pouches and accessories. These expenses can pose a heavy financial burden on patients, especially those lacking sufficient insurance or with restricted finances. Furthermore, in areas with minimal healthcare funding or reimbursement policies, affordability concerns can emerge, resulting in decreased availability of necessary ostomy care items and services. Cost limitations can impede patient compliance, restrict market expansion, and affect the overall well-being of ostomy patients.

The reduction in the number of potential patients is attributed to the risks linked with surgical procedures. Risks associated with surgical procedures such as ileostomies and colostomies include bleeding, infection, and problems with anesthesia. These dangers may discourage patients from having ostomy procedures, diminishing the pool of potential consumers for ostomy care products. Moreover, healthcare providers may seek alternative treatment options due to concerns about surgical complications, affecting the need for ostomy care solutions.

The rising number of stoma surgeries, ostomates, and innovations are driving the market growth. Although stoma/ostomy care has improved and new initiatives have been implemented, issues such as stigma, psychosocial effects, and affordable healthcare access continue to be widespread. To tackle these challenges, it is necessary to take a comprehensive approach that involves teamwork among healthcare providers, patients, caregivers, and industry stakeholders to ensure consistent care and support during the ostomy process, the United States has the next market to launch in April. In November 2023, Eakin Healthcare established the Ostomy Centre of Excellence with US$ 2 million in funding for research and development.

Manufacturers have responded to the diverse needs of ostomates by developing innovative products. Because patients have to continue with their daily routines, they opt for items that are comfortable, lightweight, and do not leak, thus increasing the demand for ostomy/stoma care products and accessories. Individuals are actively utilizing various accessories to shield their skin from infections and rashes, including sprays, powders, ostomy belts, and lotions, among others. Consequently, several products are featured. For Instance, in February 2024, Convatec, a top global company in medical products and technologies, announced the release of Esteem Body with Leak Defense in Italy.

BAE Systems Plc, ConvaTec Inc., Hollister Inc., EuroMed, Inc, 3M Company, Smith & Nephew plc, FNC Medical, Nu–Hope Laboratories, Inc., Marlen Manufacturing & Development Co., Torbot Group, Inc, Cymed Micro Skin, Alcare Co., Ltd., B. Braun Melsungen AG., Salts Healthcare Ltd, Welland Medical Limited, Flexicare Group Limited are major key players that operates in ostomy/ stoma care market

The increasing number of senior persons is a driving portion of the industry. The American Medical Association states that ostomy procedures are less common in adults than in the elderly. The United Ostomy Association of America (UOAA) projects that by 2050, 24% of the population will be old, contributing to an increase in ostomy cases. Longer hospital stays and higher mortality rates from permanent ostomy surgeries which are more common in adults 70 years of age and older than in younger people are expected to increase the need for ostomy care products and accessories. Because of this, the need for ostomy supplies and care will rise internationally with the number of elderly.

According to the American Cancer Society, there will be about 82,290 new cases of bladder cancer in the United States in 2023, with roughly 19,870 cases affecting women and an estimated 62,420 cases affecting males. Moreover, they computed that 16,710 people worldwide lost their lives to bladder cancer in 2023. The primary factor driving the ostomy care and accessories market in the United States is the growing number of individuals with bladder cancer and other urology-related issues. The aging population and increasing awareness among ostomy patients and healthcare professionals are also contributing to driving the market.

The report provides a detailed overview of the ostomy/stoma care market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, the Middle East, and Africa. The country-specific assessment for the ostomy/stoma care market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the ostomy/stoma care market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the ostomy/stoma care market. Some key countries and regions included in the ostomy/stoma care market report are as follows:

• Ostomy/stoma care market detailed segments and segment-wise market breakdown
• Ostomy/stoma care market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in ostomy/stoma care industry)
• Current, historical, and forthcoming 10 years market valuation in terms of ostomy/stoma care market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Ostomy/stoma care market demand analysis
• Ostomy/stoma care market pricing analysis over the forecast period (by key segment and by region)
• Ostomy/stoma care market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the ostomy/stoma care market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in ostomy/stoma care market
• Ostomy/stoma care market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on ostomy/stoma care market forecast by countries
• Mergers and acquisitions in the ostomy/stoma care market
• Essential information to enhance market position
• Robust research methodology