Out-of-home Coffee Market Report

Coffee is one of the most popular drinks in the world, and the growing number of coffee shops and cafes is driving the out-of-home coffee market. The number of coffee shops and cafes has grown in recent years. The growing popularity of specialty coffees is another significant driver of the out-of-home coffee market. The rising popularity of branded coffee shops, combined with greater consumers' purchasing power, is likely to open up new market opportunities. Customers have been more interested in various kinds of out-of-home coffee, such as cappuccino, latte, and green coffee. Specialty coffees are growing more popular, which is fuelling growth in the out-of-home coffee market.

The growing number of people working from home is also driving the out-of-home coffee business. The number of people working from home has expanded dramatically in recent years, leading to an expansion in the out-of-home coffee market. There is greater emphasis on health and wellness as people are looking for healthier coffee options as they are becoming more health conscious. This includes organic and fair-trade coffee, as well as coffee that is reduced in sugar and calories. Out-of-home coffee consumption has increased in recent years, as more consumers seek out higher-quality coffee away from home. This trend is being driven by a number of factors, including the greater availability of portable coffee makers and single-serve coffee pods, as well as the growing popularity of office coffee services.

Consumers are seeking higher quality coffee, that is ethically sourced, freshly roasted, and handcrafted coffee. People are looking for coffee that is quick and convenient like instant coffee, single-serve coffee pods, and cold brew coffee as their lives become busier. In terms of out-of-home coffee consumption, Europe leads the way, followed by North America and Asia. The coffee-drinking culture is gaining popularity in the European region, particularly among urban people, which is boosting the average growth rate of cafés in terms of value sales and transactions. According to a survey by the Institute for Scientific Information on Coffee, 68% of respondents said they frequently consumed coffee while working.

As consumers become more conscious of the quality of their coffee, this trend is driving up demand for coffee in European countries such as Germany, Italy, Spain, the United Kingdom, and others. Increasing global exposure, western culture, and penetration of established coffee brands are expected to be key factors driving out-of-home coffee market expansion, particularly in the Asia-Pacific region. Coffee shops have seen enormous expansion in recent years, as they have become popular hangout spots for friends, family, co-workers, and business associates. Coffee's increased appeal has been linked to the rise of premium outlets from companies such as Coffee Day Enterprises Ltd, Starbucks Corporation, and Barista Coffee Co. Ltd, which has fuelled out-of-home coffee market expansion.

• High-quality and specialty coffee with unique flavors, artisanal preparation methods, and single-origin beans.
• Sustainability and ethical sourcing practices.
• Healthier coffee options such as low-sugar, low-calorie, and lactose-free alternatives also, plant-based milk options like oat & almond milk.
• Exotic flavors and ingredients, including exotic spices, syrups, and herbs.
• Subscription services and delivery options at home or on the go.

The March 2020 lockdown forced the closing of nearly all cafes and restaurants. Hundreds of thousands of people worldwide were affected by the COVID-19 pandemic. During this period, the entire industry came to an abrupt halt. Some restaurants remained open for takeaway and delivery. As a result, the majority of coffee consumers bought their coffee through online delivery channels. Many consumers ordered their coffee online, increasing at-home coffee consumption or purchasing ready-to-drink coffee, resulting in a significant decline in out-of-home coffee consumption. However, post-pandemic, there is an increase in consumer adoption of out-of-home coffee. Furthermore, as a result of the COVID-19 pandemic, the movement of agricultural labourers and migrant workers was restricted by social distancing measures, lockdowns and travel restrictions, forcing them to return to their hometowns and reducing overall labour supply in fields during harvest periods. Coffee bean picking is a labour-intensive process involved in coffee production that has been hampered due to labour shortages, affecting overall coffee production.

In order to lessen their environmental impact, several out-of-home coffee companies are increasingly focusing on adopting sustainable and environment-friendly procedures in their coffee manufacturing. This involves using recycled materials, investing in renewable energy, and practicing fair trade. Companies all around the world are focused on the ideals of zero waste and circular economy by launching Rainforest Alliance-certified fresh ground coffee pods in two flavors: 100% Arabica Ricco and 100% Arabica Aromatica. JDE Peet's and The J.M. Smucker Company announced a strategic coffee partnership in 2021. JDE Peet will support The J.M. Smucker Company's US out-of-home coffee business in product development, production, and food service innovation as part of a strategic collaboration. Starbucks Corporation, in collaboration with Berjaya Food Berhad, has opened ready-to-drink coffee outlets in Malaysia in 2022. The company aims to open 400 outlets by July 2023. Sylvester Stallone entered the ready-to-drink coffee market and launched Tiger Eye drinks on GoPuff in 2022, available in three varieties – Iced Coffee Latte, Iced Coconut Latte, and Iced Coffee Mocha. Starbucks Corporation introduced the Pistachio Latte and the new Pistachio Cream Cold Brew in Jan 2023.

The rise in Gen Z income is one of the most important factors influencing the global out-of-home coffee market. The increased disposable income of Gen Z has encouraged the adoption of affluent lifestyles. Gen Z prefers to go to cafes and restaurants occasionally. Furthermore, improved product offerings such as cold coffee beverages and ready-to-drink coffee are popular among the Gen Z population, which has directly expanded the out-of-home coffee market. According to research, moderate coffee consumption lowers the risk of type 2 diabetes, heart disease, cancer, Parkinson’s disease, and depression. This is most likely due to the anti-inflammatory and antioxidant properties of coffee. According to the European Food Safety Authority, moderate coffee drinking fits into a balanced diet and active lifestyle. Consumer preferences have shifted as a result of the healthy living trend. Moreover, out-of-home coffee producers are increasingly adding therapeutic ingredients like turmeric, collagen, and mushrooms to coffee. Functional ingredients boost energy and reduce stress. There is an expanding selection of coffee products that have no added sugar or dairy.  New plant-based beverages are introduced on a regular basis by companies. Plant-based sweeteners such as monk fruit and stevia are frequently used to substitute sugar.

The report provides a detailed overview of the out-of-home coffee market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the out-of-home coffee market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the out-of-home coffee market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the out-of-home coffee market. Some key countries and regions included in the out-of-home coffee market report are as follows:

• Out-of-home coffee market detailed segments and segment-wise market breakdown
• Out-of-home coffee market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in out-of-home coffee industry)
• Current, historical, and forthcoming 10 years market valuation in terms of the out-of-home coffee market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Out-of-home coffee market demand analysis
• Out-of-home coffee market pricing analysis over the forecast period (by key segment and by region)
• Out-of-home coffee market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the out-of-home coffee market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in out-of-home coffee market
• Out-of-home coffee market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on out-of-home coffee market forecast by countries
• Mergers and acquisitions in the out-of-home coffee market
• Essential information to enhance market position
• Robust research methodology