Emergence of Smart Outdoor Lighting is a Key Market Trend that is Propelling the Outdoor Lighting Market

Smart outdoor lighting is gaining popularity as it finds promising applications in a variety of outdoor lighting areas such as roadways and highways, public places and city parks outdoor parking lots, commercial sites, sports parks and college and university campuses. As electricity prices rise, a growing number of municipalities throughout the world are switching to smart lighting to cut operational costs while enhancing system efficiency and ensuring safety. The advantages of deploying smart lighting include energy savings of up to 40-50%, automation, real-time diagnostics and the establishment of communication-connected infrastructure. Consequently, the usage of smart and connected lighting systems reduces energy consumption, maintenance costs, public space safety and environmental effect.  Furthermore, with the introduction of smart and connected technology, manufacturers are also offering smart outdoor lighting. This trend is gaining traction among consumers. For example, Philips Hue, a Signify subsidiary, launched smart outdoor lighting namely Inara and Edison bulb in February 2022. The brightness of this outdoor lighting can be adjusted via an app and it also has a voice control capability that can be operated using voice assistant technology.

Rising Demand for LED Lighting for Various Applications is Substantially Driving Market Growth

LEDs' commercial viability has increased their adoption in a wide range of industries, including ATG and underwater segments. Throughout the forecast period, the ongoing decline in the average selling price (ASP) of LED is likely to have a significant beneficial impact on its penetration and market growth in both the residential and commercial sectors. Niche markets, such as stage lighting, decorative holiday lights, plant grow lights, traffic signals, pedestrian crossing lights, street and area lights, exit signs and recessed downlights, electric signage and path, step and porch lights are expected to drive LED light market growth during the forecast period. Furthermore, due to the additional benefits of LED technologies, the use of LED lighting in the commercial and residential sectors is expected to increase rapidly in emerging nations such as China, India, South Korea, and South Africa. These factors are projected to boost global market growth over the forecast period.

Recent Trends in Outdoor Lighting Market:

  • Growing demand for energy-efficient LED and solar-powered outdoor lighting.
  • Rise in eco-friendly and sustainable materials, reflecting broader environmental concerns.
  • Innovations in design, including customizable and aesthetic options.
  • Emphasis on lighting solutions that improve safety and security.
  • Expansion driven by urbanization and infrastructure development.
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The Emergence of Laser Lights is a Major Barrier to the Market

The market for outdoor LED lighting may be restricted by the development of alternative lighting technologies like laser lights. Laser lights have been shown to be more efficient than LEDs and to be almost as cost-effective in manufacturing. Laser light applications in entertainment displays and architectural lighting are already becoming mainstream, which may contribute to the stalling of LED lighting growth in architectural applications. Living in a world with artificial light, on the other hand, has serious negative effects on animals, humans and the environment. Additionally, according to national geography, only remote regions of the earth such as Siberia, the Sahara, and the Amazon are completely dark, while large expanses of Europe, North America, Asia and Middle East are ablaze with light. Also, the intensity of light pollution is rapidly increasing, and astronomers are having difficulty seeing celestial objects in the sky. According to the International Dark-Sky Association, skylight affects more than 80% of the world's population, including 99% of Americans and Europeans. One of the most common types of light pollution is sky glow due to human activities. As a result, light pollution has the potential to limit the growth of the outdoor lighting market.

Partnerships and Collaborations are Driving Outdoor Lighting Market Growth Through Innovation and Expanded Reach

Alliances and affiliations are very important in fostering changes and growth in market issues affecting the outdoor lighting business. Consultants in the field are working alongside technological firms to come up with intelligent structures for energy consumption and incorporate advanced elements into exterior lighting structures. Thus, in 2024, Inventronics and Mackwell signed an agreement on the forthcoming partnership for the evolution of the emergency lighting industry. This partnership combines Mackwell’s specialisation in the need for emergency lighting technology together with Inventronics’ large customer base, to bring improved quality and efficient emergency lighting solutions to this additional client base. This will introduce new high technology emergency conversion kits and drivers that will be specially packaged and labelled for Inventronics. The consumption targets of the companies’ products were initially focused on the UK but expand to other regions across Europe, Middle East and APAC. Another takeover was registered in March 2022 when OSRAM Licht AG formed a strategic worldwide focus on the area of optical system solutions, and allowed the sale of AMLS, a specialised company, to Plastic Omnium for US$71. 1 million.
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Climate Smart Building Project and Other Initiatives are Thriving in Regional Growth

In terms of market share, North America dominates the outdoor lighting market. The higher per capita income and growing awareness of sustainable lighting solutions are attributed to the growth. Additionally, governments all over the globe are pushing the usage of energy-efficient lighting, which is projected to propel the outdoor lighting market forward. For instance, the US government announced the Climate Smart Building Initiative in August 2022, which would strengthen the government's collaboration with the private sector to modernise federal buildings. This initiative includes increasing on-site renewable energy generation, provision efficient lighting and constructing electric vehicle charging infrastructure. Aside from that, new distribution channels, such as online retail outlets, are driving market growth.
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The report provides a detailed overview of the outdoor lighting market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for outdoor lighting market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the outdoor lighting market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the outdoor lighting market. Some key country and region included in the outdoor lighting market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Outdoor Lighting Market Research Report Covers In-depth Analysis on:

  • Outdoor lighting market detailed segments and segment-wise market breakdown
  • Outdoor lighting market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in outdoor lighting industry)
  • Current, historical and forthcoming 10 years market valuation in terms of outdoor lighting market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Outdoor lighting market demand analysis
  • Outdoor lighting market pricing analysis over forecast period (by key segment and by region)
  • Outdoor lighting market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in outdoor lighting market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in outdoor lighting market
  • Outdoor lighting market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on outdoor lighting market forecast by countries
  • Mergers and acquisitions in outdoor lighting market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What factors are driving the growth of the outdoor lighting market?

Key growth drivers include increasing urbanization, demand for energy efficiency, smart city projects and advancements in lighting technologies such as LEDs and connected lighting systems.

What challenges are hindering the growth of the outdoor lighting market?

Challenges include high installation costs for smart lighting systems, lack of awareness in developing regions and technical complexities in integrating connected lighting systems.

What role do government regulations play in the outdoor lighting market?

Government regulations encouraging energy efficiency and sustainability play a crucial role in the adoption of outdoor lighting solutions, particularly in public infrastructure and smart city initiatives.