Pea Protein is Gaining Recognition as a Healthy, Vegan and Lactose-Free Food
Consumption of a diet high in protein content has significantly increased over the past few years as a result of the growing health consciousness among consumers globally. Consumers are compelled to explore nutrients in packaged food products due to their busy lifestyles, which has increased the market potential for pea protein in recent years. As a result, producers of packaged meals are enhancing food products with pea protein isolate and other nutrient-rich ingredients. The increased frequency of chronic illnesses brought on by altered lifestyles and expanding fitness trends, particularly among the millennial population, are the main factors promoting the adoption of diets high in pea protein powder.
The safe level of protein intake recommended by the World Health Organization is 0.83 g per kg per day, which is expected to satisfy the protein requirements of 97.5 percent of the world's healthy adult population. Pea protein is now in high demand because it is completely vegan and lactose-free, making it a very profitable product in the food and beverage industry. Given that it has a high concentration of arginine and lysine, this type of protein is essential for infant formula. Over the forecast period, the pea protein market is expected to rise due to market participants' developmental efforts to create and offer new products that are popular among the millennial population.
Health Benefits, Research & Development will Increase the Use of Pea Proteins
The rise in demand for organic pea protein, improvements in protein-based products, and the tendency to use pea protein powder in a variety of products have all helped to raise the global market share for pea protein. High amino-acid profile, excellent emulsification, exceptional water-binding characteristics, and capacity to dissolve have all increased the incidence of the best pea protein's acceptability in food products over the past ten years, and this trend is expected to continue throughout the forecast period. Pea protein provides many health benefits, including better blood sugar regulation, and is added to nutrient-dense syrups, tablets, energy powders, cereal bars, and soups. Because of the eco-friendly movement, the growing popularity of organic food products is expected to open up significant opportunities for the target market. Due to its inclusion in weight-management and sports nutrition supplements, pea protein is expected to gain acceptance and demand in the upcoming years, strengthening the pea protein market.
Recent Trends in the Pea Protein Industry
- New formulations of pea protein to enhance taste, texture, and functional properties.
- Transparency in ingredient sourcing and product labeling about the origin and processing of pea protein.
- Innovation in extraction and processing technologies such as membrane filtration and enzymatic processing.
- Personalized nutrition to meet specific dietary needs and preferences.
Explore Our Breakthrough Market Segmentation and Personalize
it to Meet Your Business Needs…!
Presence of Protein Substitutes in the Market is a Threat to Market Participants
Poor consumer awareness of products using pea powder and problems with pea protein nutrition formulation will have a negative effect on market growth. Due to the increased usage of wheat, soy, tempeh, tofu, and textured vegetable protein as meat substitutes over the next few years, it is projected that the market share of textured pea protein will be challenged by substitution. Substitute ingredients including hemp, soy, and whey pose a threat to replacing pea protein in products. Another element that is becoming more popular worldwide is rice protein. When compared nutritionally, rice and pea proteins have a similar protein concentration and are both allergy- and gluten-free. Pea protein usage has been restricted as a result of rising whey protein consumption, which has slowed the market's expansion due to its numerous advantages such as promoting muscle growth and being easily digestible.
Pea Protein Market is Driven by New Innovations & Investments
Given that a range of end users, including vegans, vegetarians, and people sensitive to egg and dairy proteins, are rapidly adopting this type of protein, the global pea protein market is expanding rapidly. It is expected that market participants will have opportunities for market expansion by increasing research & development to produce high-quality products. Roquette Freres established the largest pea protein factory in the world in the year 2021, strengthening its position as the market leader in the global pea protein market. Roquette Freres currently has the largest source of pea protein in the world and some of the best minds in the world for creating innovative plant-based meals.
Ingredion released the pea protein isolate VITESSENCE® Pulse 1803 in 2019. This pea protein will enable food and beverage manufacturers throughout EMEA to meet the rising consumer demand for high-protein plant-based diets. Radipure, a pea protein for Asian consumers, was developed by Cargill Inc. in 2022 to take advantage of the rising demand for plant-based proteins and clean-label food products. Burcon NutraScience Corporation and Merit Functional Foods Corporation, a joint venture company, introduced Organic Peazazz CTM 850 in the year 2022, the first USDA-certified organic pea protein ingredient.
Searching for a Country or Region
Specific Report?
Unlock industry complexities with reports crafted for selected countries and regions at Reduced Cost
Increasing Consumer Demand Fuels the Pea Protein Market
Pea protein isolates have a 95% protein concentration, which makes them suitable for use as nutritional supplements in the sports and fitness nutrition sector. In industrialized countries like the U.S., Germany, and the UK, the sports and fitness nutrition industry is expected to expand, which is anticipated to drive the pea protein market in the coming years. However, during the forecast period, between 2023 and 2033, the dietary supplement category is anticipated to have the quickest growth rate in the pea protein marketplace. Rising demand for gluten-free products due to growing concerns about cardiovascular diseases brought on by red meat consumption and significant growth in the sports nutrition sector in North America is expected to drive the regional pea protein market in the US.
The Asia Pacific region is expected to have the largest pea protein market opportunity over the next years due to the rising demand for nutrient-fortified functional food items. Additionally, rising consumer demand for meat substitutes and sports & fitness supplements that are allergen-friendly is anticipated to fuel market growth. Child malnutrition is a widespread issue in Africa that is primarily caused by a lack of protein. As a result, African countries are emphasizing the importance of consuming a diet rich in protein, which is expected to boost the pea protein market in these countries.
The report provides a detailed overview of the pea protein market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the pea protein market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the pea protein market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the pea protein market. Some key countries and regions included in the pea protein market report are as follows:
North America |
United States, Canada |
Latin America |
Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
Europe |
Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
Asia Pacific |
China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
Middle East and Africa |
GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Pea Protein Market Research Report Covers In-depth Analysis on:
- Pea protein market detailed segments and segment-wise market breakdown
- Pea protein market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in pea protein industry)
- Current, historical, and forthcoming 10 years market valuation in terms of pea protein market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Pea protein market demand analysis
- Pea protein market pricing analysis over the forecast period (by key segment and by region)
- Pea protein market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the pea protein market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the pea protein market
- Pea protein market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the pea protein market forecast by countries
- Mergers and acquisitions in the pea protein market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is the global demand for pea protein?
The global demand for pea protein has increased due to growing consumer preference for plant-based proteins and concerns over sustainability, animal welfare, and health-conscious eating habits.
What are the key drivers of growth in the pea protein market?
The key growth drivers include the rising popularity of vegan and vegetarian diets, increasing awareness of plant-based nutrition, and the shift toward sustainable food sources among consumers and food manufacturers.
What is the forecast for the pea protein market over the next decade?
The pea protein market is expected to see continued growth driven by innovations in product applications, particularly in food formulations, as well as a rise in consumer demand for clean-label, plant-based protein alternatives.