Increased Consciousness of Pet Hygiene and Health is Accelerating the Market Growth

The escalating consciousness of pet health and hygiene has arisen as a vital aspect in the market for pet grooming items, with pet owners progressively identifying the importance of confirming their pets' health. The worldwide pet sector is assessed to grow above 45% in the subsequent six years beyond US$ 500 billion by 2030. This escalating observance is triggered by enhanced acquaintance with data via the internet, communal networks, and veterinarians, who underline the association of suitable grooming and all-around pet well-being.

Furthermore, systematic grooming is nowadays perceived as being vital to eradicating skin disorders, pests, and other ailments, and as a consequence, the need for exclusive grooming items like shampoos, conditioners, and grooming kits upsurges. Their owners are now well attentive to the significance of employing products precisely established to meet the requirements of diverse breeds, coat conditions, and skin illnesses.

Moreover, as pets are increasingly regarded as family members, there is an increasing need for top-grade grooming items that assurance both cleanliness and ease as well as security. Purchasers are selecting products that are organic, hypoallergenic, and lacking robust substances, signifying an inclination towards improved and more sustainable alternatives. The expanding concerns concerning pet wellness are associated with the greater use of grooming facilities, which in turn strengthens the demand for the finest grooming tools and products.

Generally, the increased emphasis on cleanliness and health greatly affects buying habits, guaranteeing the ongoing expansion of the pet grooming product industry. The upsurge in pet possession worldwide has meaningfully presented the advancement of the pet grooming products sector. With an intensifying number of households approving pets, the necessity for grooming products has subsequently amplified. As reported by the World Animal Foundation, roughly 373 million cats and 471 million dogs are housed as pets across the world.

This flourishment is primarily apparent in provinces like North America and Europe, where pets are habitually viewed as family members. The strengthening number of pet owners causes an amended marketplace for important grooming products such as shampoos, brushes, clippers, as well as conditioners. With the widening in pet possession, there is a multiplying customer base for pet grooming products, resulting in predictions for both recognised and evolving brands to gain market share.

Furthermore, as the assortment of pets and their necessities rises, pet owners are more and more acknowledging the implication of personalised grooming items. For instance, dog breeds that have lengthy or thick fur require specific gadgets for suitable grooming. However, animals with gentle skin require mild, non-toxic items. This has led to a movement towards personalised, premium grooming items created to fulfil the distinct requirements of various animals.

The upsurge in pet ownership not only accelerates product need but also encourages pet owners to finance a larger diversity of grooming items to guarantee their pets remain fit and visually attractive. As a result, this intensifying market has turned into a vital element in the development of the pet grooming industry.
Pet Grooming Products Market Report

Product Invention and Diversification is Stimulating the Pet Grooming Products Market

Product modernisation and variation offer notable growth chances in the pet grooming items sector as pet possessors seek more tailored solutions to meet their pets' miscellaneous requirements. As knowledge of pet well-being rises, grooming has transformed from basic hygiene to an indispensable aspect of maintaining a pet's complete well-being. This consents industries to unveil personalised items intended for specific pet breeds, fur forms, or certain well-being problems.

For instance, cats and dogs that have lengthy or wavy hair impose precise grooming gadgets, whereas pets with mild skin or aversions necessitate non-toxic shampoos. There is an escalating need for products that stress dental care, paw well-being, and ear cleanliness, which widens the assortment of grooming goods accessible. In addition, the need for the finest and most natural grooming items has been amplified, stimulated by pet owners' desire to employ safer and more well-organized items for their pets.

This proclivity has caused the emergence of sustainable, organic, and cruelty-free grooming items that are imposed by health-aware and nature-minded customers. Industries can develop through the amalgamation of grooming equipment such as self-grooming brushes, innovative hair clippers, and advanced grooming appliances that join mobile applications to check grooming behaviours and well-being. These developments can augment customer fulfilment and deliver more rewards for pet proprietors.

Through the diversification of their product offerings and providing solutions that address distinct needs and preferences, companies can attract new market segments and create a dedicated customer base. For instance, in November 2023, GULIGULI introduced its Shark 7-in-1 Grooming Kit, which integrates hair blowing, suction, shaving, and cleaning features into a single device. This innovation seeks to enhance pet care at home by cutting down drying time, minimising discomfort from conventional dryers, and reducing the mess caused by loose fur. It is created for a comfortable and effective grooming experience.

Incorporating technology into the pet grooming products market creates a distinctive chance to improve product performance and customer satisfaction. Innovative grooming instruments, like electric brushes, self-cleaning clippers, and gadgets with app integration, are becoming favoured among technologically inclined pet owners. These advancements facilitate more effective grooming, allowing users to observe their pet's grooming requirements and monitor progress via mobile applications.

For instance, certain tools can provide immediate insights into hair growth, shedding trends, or skin health. Furthermore, automated grooming tools minimise the time and energy needed for pet maintenance, providing a practical option for busy pet owners. The growing use of such advanced technology may enhance consumer satisfaction and provide a competitive advantage for brands that integrate innovative features into their grooming products.

Recent Trends in the Pet Grooming Products Industry

  • Introduction of specialised spa treatments and cosmetic dental cleaning for pets.
  • Rise in customised grooming solutions tailored to specific pet breeds and health needs.
  • Expansion of mobile grooming services offering convenience to pet owners.
  • Integration of technology in grooming tools, such as smart devices and mobile apps.
  • Development of pet-specific formulations addressing unique grooming requirements.
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High Cost of Premium Products Impeding the Pet Grooming Products Market Development

The raised amounts of top-grade pet grooming items pose a distinguished hindrance in the marketplace, specifically for customers who are watchful of their funds. High-end goods, recurrently formed with organic constituents or state-of-the-art formulations, are sold at higher prices due to their boosted quality and exclusive benefits. Although these products attract a rising group of health-aware pet owners, their high costs may limit access for a broader audience, particularly in areas with reduced disposable income.

In times of economic decline, pet owners tend to focus on essential grooming requirements and choose less expensive options. This may hinder the expansion of the premium sector, as numerous buyers might be reluctant to spend on more expensive products without obvious, proven value. Consequently, this cost obstacle restricts the ability of premium pet grooming brands to grow their clientele and attain broad market acceptance.

Recent Acquisitions and Collaborations Strengthening the Market Expansion

Partnerships between key players for product diversification underline growth, market advancement, and the intensifying need for the finest pet care choices. Businesses goal to strengthen their item offerings, augment invention, and access novel customer sectors. These tactical movements determine the industry's stress on taking benefit of escalating inclination in pet wellness and grooming facilities.

For instance, Harbour Group extended its existence in the pet grooming items marketplace with the procurement of Senproco and Groomer’s Choice in December 2024. Senproco, recognised for its grooming items and tools, along with Groomer’s Choice, a supplier of pet grooming products, will support Harbour Group’s portfolio in the increasing pet care sector. This purchase permits the company to provide a wider assortment of grooming choices for both specialists and customers, further boosting its position in the pet grooming industry.

Partnerships in the pet grooming products sector highlight creativity, increased product varieties, and wider distribution networks. Such collaborations frequently result in the creation of innovative, premium grooming options and sustainable products to satisfy consumer needs. They additionally enlarge market access, permitting brands to tap into novel purchaser populations and regions, which eventually raises development in the pet care segment.

For instance, in January 2024, HICC Pet partnered with TractorSupply.com to expand its reach and offer top-grade pet grooming and wellness items to a widespread audience.  Since January 2024, consumers have been able to purchase a series of HICC Pet’s leading items, like fermented coconut oil grooming wipes and hypochlorous acid wound care solutions, through Tractor Supply's online store. This partnership aims to augment the obtainability of premium pet care choices and supports HICC Pet's mission to improve pet health across the U.S.

The Growing Expenditures on Pet Care and Increasing Pet Ownership Levels Boosting the Market

North America signifies a foremost marketplace for pet grooming products, boosted by raised pet ownership and expenses. According to 2023-2024 information from the American Pet Products Association, 86.9 million houses in the US owned a pet. The region is undergoing a prominent need for top-grade grooming products, predominantly those created with organic or natural constituents, as mindfulness of pet well-being surges.

Pet proprietors are increasingly identifying the significance of grooming for their pets’ well-being, which fuels product sales. Also, the escalating humanisation of pets leads to more expenses on grooming tools and amenities. The accessibility of pet grooming products through numerous retail channels augments market extension, establishing North America as a foremost contributor in the segment.

The European market is escalating for pet grooming products, propelled by intensifying stress on quality and sustainability. Pet proprietors in the region are selecting top-grade, ecologically friendly, and natural grooming goods, signifying augmented responsiveness to conservation problems. 13.5 million U.K. houses possessed a pet dog. There is an increasing need for niche items such as hypoallergenic shampoos and skincare solutions.

The customisation of pets has caused amplified spending on grooming goods and facilities. With a strong retail presence both online and offline, Europe persists as a significant market, predominantly in countries like Germany, France as well and the UK, assisting in the total development of the industry. The pet grooming products marketplace in the Asia-Pacific area is growing rapidly due to the surge in pet ownership, augmented disposable incomes, and amplified alertness of pet care. Nations like China, India, Japan, and South Korea are undergoing an intensifying necessity for grooming items like shampoos, conditioners as well and brushes.

In Asia Pacific nations, 32% of households possess a dog, while 26% own a cat. The upsurge in city living and the rapidly growing tendency to favour pets as family members have amplified the requirement for first-class, exceptional grooming items. The modification towards green, natural, and organic items is gaining momentum as well. Moreover, e-commerce is improving convenience, which is accelerating the market's enlargement all over the area.
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The report provides a detailed overview of the pet grooming products market insights in regions including North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa. The country-specific assessment for the pet grooming products market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region to provide a detailed view of the pet grooming products market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the pet grooming products market. Some key countries and regions included in the pet grooming products market report are as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
MEA GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Pet Grooming Products Market Research Report Covers In-depth Analysis of:

  • Pet grooming products market detailed segments and segment-wise market breakdown
  • Pet grooming products market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in pet grooming products industry)
  • Current, historical and forthcoming 10 years market valuation in terms of pet grooming products market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Pet grooming products market demand analysis
  • Pet grooming products market pricing analysis over the forecast period (by key segment and by region)
  • Pet grooming products market regional insights with a region-wise market breakdown
  • Competitive analysis – key companies profiling, including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in the pet grooming products market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in the pet grooming products market
  • Pet grooming products market sales and distribution strategies
  • A comprehensive overview of the parent market
  • A detailed viewpoint on the pet grooming products market forecast by countries
  • Mergers and acquisitions in the pet grooming products market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What factors are driving the growth of the pet grooming products market?

The growth is driven by rising pet ownership, increasing consumer awareness about pet health, and the trend of pet humanization, where pets are treated as family members needing quality grooming products.

How is the demand for eco-friendly pet grooming products evolving?

There is a growing shift towards eco-friendly grooming products, driven by consumer preferences for sustainable, natural ingredients and environmentally conscious packaging solutions that align with eco-friendly lifestyle choices.

What are the key challenges faced by manufacturers in the pet grooming products market?

Manufacturers face challenges such as product safety standards, competition in pricing, supply chain issues, and the increasing demand for innovative, natural, and allergen-free grooming products.