Photo Printing and Merchandise Market Report

Rapid urbanization around the world, particularly in emerging nations, is one of the primary drivers driving market development. Furthermore, the increasing use of smartphones and tablets to take and process high-resolution photographs instead of professional cameras is propelling market expansion. These portable devices provide picture editors and product suppliers with increased flexibility and customizability, allowing them to provide novel printing and retail solutions to consumers. In accordance with this, the growing inclination for personalized and corporate gifting among millennials and businesses has increased the demand for picture printing and products. Additionally, various technical breakthroughs, such as the invention of lenticular printing for high-definition prints, are also working as growth drivers. It is extensively utilized for producing 3D printing with the illusion of depth on items. Other factors such as rising consumer spending power, as well as the growth of social media platforms and e-commerce retail channels, are expected to propel the industry even further.

During the forecast period, the growing number of smartphone users is likely to fuel growth in the global picture printing and merchandising market. Rising smartphone usage in emerging economies such as India, Indonesia, China, and Brazil has boosted internet penetration and social networking appeal. To meet the demands of modern photography, smartphone manufacturers are delivering high-resolution cameras. These image-capturing devices are mostly used for spontaneous photos. Furthermore, the growing trend of e-banking, mobile shopping, and bringing your own device (BOYD) is increasing demand for smartphones globally. Furthermore, improved broadband infrastructure is expected to drive global picture printing and merchandising market growth. Broadband speed has increased significantly as a result of improvements and technological advancements in broadband infrastructure. Furthermore, increased internet penetration and the cost of these services are likely to promote media content consumption through numerous devices.

• Eco-friendly materials for sustainable photo products.
•  Increased demand for instant mobile printing solutions.
• Personalized photo merchandise for niche markets.

Major market participants are concentrating their efforts on R&D in order to make products that fulfill the needs of their customers. They also pursue many market strategies such as technical improvements, mergers, and acquisitions to gain a competitive edge in the global market. For instance, Eastman Kodak announced the acquisition of the assets of ECRM Incorporated's CTP (computer-to-plate) device business for the graphic arts and newspaper sectors in April 2021. The deal comprises the acquisition of the company's equipment, contracts, inventory, and intellectual property. This acquisition highlights Kodak's dedication to the printing sector and commitment to investing in growth. Furthermore, Circle Graphics, the market leader in digital graphics for online wall decor and out-of-home print manufacturing, completed the acquisition of Bay Photo, Inc. in September 2020. This acquisition broadens Circle's product line to include metal prints, albums, and photobooks.

Again, in May 2020, Card Factory opened a new store at Flintshire Retail Park in North Wales. The new store has aided the retail operations of the company throughout the pandemic and also boosted the market presence and product offerings of the company for clients. Moreover, in May 2020, WhiteWall and Leica Stores announced a collaboration in which WhiteWall products will be showcased in Leica stores worldwide. This partnership made the product more accessible to the client thus, improving the market visibility of the company.

During the forecast period, the global photo printing and merchandising market is likely to be restrained by a declining roll film market. The global roll film market has been rapidly declining since the introduction of digital films into the market. Consumers are increasingly preferring digital photographs to physical photos. The low quality and high cost of dye-sub printing are anticipated to hinder global photo printing and merchandising market growth over the forecast period. Dye sublimation photo printers employ a thermal printing technology to diffuse dye onto the paper and are used for high-quality, instant images. Since these devices and picture printing services are more expensive than traditional inkjet printers, they are primarily utilized for photo printing. Furthermore, inkjet printers have poor print quality which is anticipated to limit the market expansion over the forecast period.

Bay Photo Inc. (Circle Graphics Inc.), Card Factory, American Greetings Corporation, Eastman Kodak Company, Cimpress NV, Digitalab Ltd., Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc. and Walgreens Co. (Walgreens Boots Alliance Inc.) are some of the prominent market players operating in the global photo printing and merchandise market.

North America is anticipated to hold a significant share of the photo printing and merchandise market over the forecast period. This can be attributed to a number of reasons, including the rapid and early acceptance of image printing and merchandising devices, as well as the introduction of increasingly advanced technology. In addition to this, the Asia Pacific region is also anticipated to experience substantial growth in the photo printing and merchandise market throughout the forecast period. The significant rise may be credited in large part to the continuing development of new features and capabilities for digital cameras by well-known companies such as Panasonic Corporation and Sony Corporation. This service allows customers to print photographs online. As a result, the market is expected to expand significantly throughout the forecast period. 

The report provides a detailed overview of the photo printing and merchandise market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the photo printing and merchandise market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the photo printing and merchandise market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the photo printing and merchandise market. Some key countries and regions included in the photo printing and merchandise market report are as follows:

• Photo printing and merchandise market detailed segments and segment-wise market breakdown
• Photo printing and merchandise market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in photo printing and merchandise industry)
• Current, historical, and forthcoming 10 years market valuation in terms of photo printing and merchandise market size (US$ Mn), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Photo printing and merchandise market demand analysis
• Photo printing and merchandise market regional insights with a region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in photo printing and merchandise market
• Regulatory landscape by key regions and key countries
• Photo printing and merchandise market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on photo printing and merchandise market forecast by countries
• Mergers and acquisitions in photo printing and merchandise market
• Essential information to enhance market position
• Robust research methodology