Plant-based Burger Patties Market Report

The demand for the plant-based burger patties market is expected to grow further with the growing food delivery industry. Food delivery platforms help the market to grow as they provide easy access to people. Most consumers have begun to prefer plant-based options due to health and environmental concerns, and food delivery services offer an easy way to try these. Expanding to include more restaurants offering a plant-based burger is very much possible with these expanding platforms. Online ordering rises more than ever, giving consumers several alternatives and encouraging the growth of plant-based food.

As stated in the National Library of Medicine, online food delivery is expected to increase by 25%–30% growth annually and will touch US$ 223.7 billion by 2025. Whereas the economy of India on platforms is supposed to reach US$ 30 billion by 2025. And there has been a statistic observed which had more than 48 million users of online food delivery in the US which was expected to increase to 70 million by 2024. This has allowed customers to go ahead and try the newer healthy food options while remaining within the comfort of their homes. These had helped increase demand for a patty made from plants.

Growing trends for on-the-on-consumption are pushing plant-based burger patties into great demand. More people want convenient, healthy, and speedy food options, especially when in a rush. According to reports by the Centre for the Promotion of Imports from Developing Countries (CBI) Ministry of Foreign Affairs in the Netherlands, United Kingdom, and Germany stated that people have less time to sit and have their meals. It is also observed that about one-quarter of the consumers take their breakfast in less than 5 minutes, which enhances the sale of snack products and enhances the sale of on-the-go and convenience food across Europe. It is said that snacking is no longer an optional extra but the definitive occasion in Europe. As people are getting more conscious of health and environmental benefits they are opting for plant-based products. This shift in eating habits is allowing the plant-based burger patty market to grow rapidly, fitting well into modern, fast-paced lifestyles.

Its high saturated fat content poses one of the biggest challenges facing the usage of coconut oil in plant-based burger patties. Indeed, such oil is primarily aimed at modifying flavor and texture but at the same time, due to the higher levels of saturated fats in it, it tends to raise health concerns more so among health-conscious consumers. Associated health risks of increased cholesterol levels and a higher tendency for heart disease due to consumption of saturated fats have the potential to limit the appeal of plant-based burger products marketed as their healthier alternative. The increased demand for plant-based products, however, requires companies to balance their innovations to come up with alternatives for coconut oil while still preserving taste and texture suited to heart-healthy consumer preferences. The above assessment is therefore a critical challenge that the market faces in balancing the two needs of improving the nutritional profile of these patties, consumer health, and poultry.

Taste and texture are the challenges of market entry for the plant-based burger patty. Most synthetic patties unfortunately don't remind the user of their taste of being juicy savory additions in the end and weigh on the mind of some people. The second thing difficult is that the dried or mushy patty, which at times doesn't even bite like meat, is very firm when they consume it. To develop a true product here that transfers both flavor and mouth-feeling features requires deliberate selection and innovation, but most of them are now part of that compromise which is imperative to have greater acceptability and fruition among the groups of consumers.

To reach a wider audience by offering a more affordable, high-quality product for families and health-conscious shoppers in December 2023, Beyond Meat announced the launch of its new and improved burger patties, which were exclusively available at Costco stores across the United States. The new burger closely mimicked the taste of beef and was designed to cook from frozen in just 10 minutes, aiming to cater to Costco's clientele of families and busy individuals.

The company said its revamped Beyond Burger offered a juicy, flavourful interior with a perfectly seared exterior, achieving the classic griddled burger experience. With 19 grams of protein per patty, it had 35% less saturated fat compared to a standard 80/20 beef burger, without any cholesterol, added antibiotics, or hormones. The burgers still contained clean, simple, non-GMO ingredients like brown rice and pea protein, but Beyond said the new burger was even closer in taste to beef.

To provide an easy way to prepare delicious plant-based burgers at home, helping Backshop tap into the growing market for sustainable, plant-forward foods on April 2024, Backshop Tiefkühl GmbH introduced the burger mix box called "BAM BOX" as a new product designed to sustainably enhance the out-of-home market. This exclusive box consisted of eight high-quality premium burger buns with linseed and eight plant-based patties made from New Meat, an animal-free product from the well-known food tech company Redefine Meat. The burger mix box was developed to enable companies in the out-of-home market to plan the use of goods precisely and at the same time combat food waste. Each box contained a precisely matched number of buns and patties so that only what was needed could be ordered and used. The small wheat buns were made from pea protein, and soya, and topped with yellow linseed. They provided an excellent basis for a special burger experience and were therefore the perfect addition to a high-quality mix box.

To cater to the expanding market of people looking for delicious, nutritious meals that also align with environmental and ethical considerations on November 2023, Better Balance introduced 3 Plant-Forward Burgers in Spain, including a patty made entirely with garden vegetables. Better Balance, a plant-based brand launched by the Sigma Group in 2022 and headquartered in Madrid for EU operations, Dallas for US operations, and Monterrey for Mexico, continued its expansion in the Spanish market with the launch of three plant-based burger SKUs. In line with the current trend for plant-forward, whole food products where the vegetables were the star, as a contrast to meat analogs with a focus on replicating the taste of animal products, the new launch entailed the Huerta Burger, the Eggplant Burger, and the Spinach Burger, each featuring vegetables as the hero ingredient.

North America is seen as an attractive market for plant-based burger patties due to its rising popularity of plant-based products. As per the Plant-Based Foods Association, there was an increase in demand for vegan products in 2022 at 6.6% against the previous year, and the U.S. retail market for plant-based foods is valued at approximately US$ 8.1 billion. Adding up the data from The Good Food Institute, it was said that 60% of U.S. households bought plant-based products in 2023 and that plant-based foods occupy 1.1% of the overall retail food and beverage market. Most probably, this will rise in the years to come with rising consumer interest in veganism about increasing demand for plant-based burger patties among U.S. citizens.

The growing concern about health, environment, and ethics-welfare of animals has made the rise in demand for plant-based food products in Europe quite sharp. Thus, it has now become a very lucrative market for plant-based products in Europe. In its report, The Good Food Institute stated that retail sales of plant-based products in Europe had reached US$ 5.6 billion by 2023, an increase of 5.5% from the year 2022.

Vegan ready meals comprise about 0.8% of total sales, or around US$ 46 million, which have a volume share of 5.1 million kg. These levels of consumption of plant-based foods push a very lucrative vegan market. Many of the categories anticipated to have rapid growth rates include plant-based burger patties, which many consumers tend to consume more of as they switch to vegan and plant-based diets. This points to the growing preference for healthier, sustainable, and ethically sourced foods.