Plant Based Meal Kits Market Report

Plant-based meal kits can be categorized into two types prepared meal kits and meal kits. Normal meal kits come with pre-measured ingredients and easier to follow the instructions as a result, they offer convenience to cook easily in the kitchen. While prepared meals have been precooked and require minimal preparation to eat.  The plant-based meal market is primarily growing due to the rising use of online platforms such as e-commerce and Direct-To-Consumer (DTC) this allows consumers to order the meal kits directly from the company. To cater to evolving consumer preferences, companies are offering customizable meal plans based on dietary preferences, number of meals and portion size required. Also, to broaden the market companies can collaborate with chefs, local food service providers and nutritionists to develop new recipes and deliver plant-based meal kits. Product innovation is the key factor to prepare plant-based meal kits and presents a significant opportunity driven by growing vegan diet preferences and alternatives for seafood, and other animal-based products. Manufacturers have the opportunity to offer various types of plant-based meal kits with enhanced taste and flavors. Also, sustainability initiatives by companies regarding packaging attract more eco-conscious consumers and add to market growth.

Disruptions in the supply chain is a significant threat to the plant-based meal kits market, as it requires fresh vegetables and other ingredients to prepare. Shortages in raw materials pose a significant challenge to the company which can lead to higher costs of plant-based meal kits and may delay the delivery. Evolving trends are attracting new entrants thus the competition in the market is rising and demands more good quality and good taste plant-based meal kits. The intense competition leads to price wars and poses challenge for new entrants to establish their market presence. Plant-based industries might face challenges from the regulatory framework, particularly regarding the sustainability and labeling of the product. Consumers who prefer traditional meals are less likely to adopt such meal kits, also misconceptions about the taste and nutritional value make the difference and limits the market expansion. Manufacturers need to keep pace with the changing consumer preference, technology, product quality as well as regulatory challenges. Addressing above-mentioned factors strategic planning, innovation and understanding of the market dynamics can lead to market growth.

Companies are strengthening and broadening their market presence by innovating a wide range of plant-based meal kits by include variety of cuisines and recipes according to the dietary preference. Innovation in the market includes inclusion of unique plant-based proteins like pea protein, soy protein and other alternatives like chick-pea-based products and many more. To cater the growing trend of organic and clean labelling, companies are using non-GMO and minimally processed ingredients. For example, Green Chef had launched its plant-based meal kits in April 2023 and offers vegan meal delivery services. The company’s strategy is they offer 80+ weekly menu new clean plant-based proteins like tofu, etc. Marketing strategies play crucial role such as campaigns that increasingly focus on the ethical aspects about animal welfare, environment sustainability and aspects about plant-based diets that influence the market. Another company Thistle had launched its plant-based meal kits in June 2023, focusing on delivering ready-to-eat meals with other nutritional preferences like gluten-free and refined sugars. Such meals are developed to meet consumer preference while also providing nutritional balance. As consumers preference towards vegan diets and awareness about the benefits of plant-based meal kits grow, the plant-based meal kits market is likely to grow and expand over the forecast period.

The global plant-based meal kits market is likely to grow over the forecast period driven by the increasing veganism. The United States plant-based meal kit market is fuelled by the hectic lifestyle, convenience and health benefits associated with the vegetarian diet. Additionally, at-door-step delivery services offered by various companies are attracting health-conscious consumers due to the convenience. Europe is expected to witness growth over the forecast period driven by U.S., Germany and other countries. European Union’s strict food safety regulations encourage companies to focus on transparency and quality in their product offerings. Asia-Pacific is considered as an emerging market for plant-based meal kits. The growing awareness about the health benefits is likely to grow the market due to the increasing urbanization and disposable income. Growth in urban areas like Brazil, Mexico and other countries of Latin America are expected to rise. Thus, growth in health consciousness might fuel the demand for plant-based meal kits in the region.