Download Sample, The Rising Vegan Trend is Encouraging the Plant-based Protein Market
The market's expansion can be attributed to increased consumer knowledge of the nutritional qualities of plant-based products, such as rich amino acids and low sodium. Consumer preferences for plant-based protein supplements have evolved as a result of concerns about food safety, moral reasons, food allergies, and the acceptance of veganism to prevent animal cruelty. Plant-based proteins are a natural protein source. With the rising vegan trend, there is an increased demand for plant-based proteins to promote health and strengthen immunity. With increased awareness of animal welfare, the worldwide dependence on animal protein is decreasing.
Following the threatening consequences of the coronavirus pandemic, food habits are rapidly changing due to increased awareness about health and nutrition. The market is developing as a result of rising demand for ecologically sustainable proteins. Various non-governmental organizations, government agencies, and corporations have undertaken awareness initiatives to promote consumer understanding of the nutritional benefits of plant-based proteins, which is expected to drive market expansion. Furthermore, the product portfolios of several protein companies include natural and organic products, which is propelling the market even further. Consumers are shifting to plant-based diets as they become more conscious of animal cruelty and environmental sustainability. Lactose allergies and intolerance are becoming more common, which has increased demand for plant-based protein.
Following the threatening consequences of the coronavirus pandemic, food habits are rapidly changing due to increased awareness about health and nutrition. The market is developing as a result of rising demand for ecologically sustainable proteins. Various non-governmental organizations, government agencies, and corporations have undertaken awareness initiatives to promote consumer understanding of the nutritional benefits of plant-based proteins, which is expected to drive market expansion. Furthermore, the product portfolios of several protein companies include natural and organic products, which is propelling the market even further. Consumers are shifting to plant-based diets as they become more conscious of animal cruelty and environmental sustainability. Lactose allergies and intolerance are becoming more common, which has increased demand for plant-based protein.
Increasing Allergic Reactions to Animal Protein will Enhance the Use of Plant-based Protein
Plant proteins can be used in a variety of food and beverage applications with innovative research and development. New products can compensate for plant-based protein low score in comparison to animal/dairy proteins like whey and meat. The soy protein sector accounts for a considerable revenue share of the global plant-based protein market and is expected to develop rapidly over the forecast period. Pea protein is a complete protein that is used in a wide range of egg-based dishes, including pasta, vermicelli, cakes, and cookies.
Furthermore, food companies in developed countries are offering plant-based food ingredients to attract the vegan population, as animal-based protein consumption may increase allergy rates. According to the Centers for Disease Control & Prevention, Egg allergy affects approximately 1.3% of children and 0.2% of adults in the United States. The rising prevalence of health conditions such as high blood pressure, diabetes, and obesity is driving consumers to live a healthy lifestyle. As a result, individuals are more likely to consume nutritional supplements and functional meals containing plant-based proteins. Furthermore, plant-based protein boosts fiber intake, which lowers the risk of cardiovascular disease and cancer; thus, encouraging the growth of the plant-based protein market.
Furthermore, food companies in developed countries are offering plant-based food ingredients to attract the vegan population, as animal-based protein consumption may increase allergy rates. According to the Centers for Disease Control & Prevention, Egg allergy affects approximately 1.3% of children and 0.2% of adults in the United States. The rising prevalence of health conditions such as high blood pressure, diabetes, and obesity is driving consumers to live a healthy lifestyle. As a result, individuals are more likely to consume nutritional supplements and functional meals containing plant-based proteins. Furthermore, plant-based protein boosts fiber intake, which lowers the risk of cardiovascular disease and cancer; thus, encouraging the growth of the plant-based protein market.
Recent Trends in the Plant-Based Protein Industry
- Preference towards vegan, vegetarian, and flexitarian diets.
- Development of new and innovative plant-based protein products such as burgers, sausages, snacks, and dairy alternatives.
- Advances in production processes to improve the taste and texture of plant-based proteins.
- Tailored plant-based protein products to cater to regional tastes and preferences.
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High Pricing, Adulteration & Allergies are Bringing a Threat to Market Participants
The high cost of plant-based protein products, along with a lack of information about their benefits, is a significant constraint to market growth. To meet the increased need for plant-based protein sources, adulteration using genetically modified components presents a serious threat. Plant-based foods and beverages provide functional health benefits and contain important minerals; yet, humans have been allergic to them in certain circumstances, thus limiting market expansion. Soybeans, for example, are high in nutrients; however, anti-nutritional components found in soy may cause allergies. Wheat gluten proteins generate a variety of adverse reactions in humans, including allergies, coeliac disease, and gluten sensitivity. As a result, allergies caused by a few plant-based ingredient sources are expected to limit the plant-based protein market.
Plant-based Protein Market is Driven by Novel Innovations
Plant-based protein producers are promoting their innovative plant-based product that incorporates essential nutrients while removing harmful additives and preservatives. Cargill, Incorporated. began producing pea protein ingredients in March 2017 through a collaboration with World Food Processing (now PURIS), based in Oskaloosa, U.S., which has created non-bioengineered/non-GMO pea seed varieties to reduce off-flavors. Producers are developing a wide range of plant-based products as consumer preferences shift away from animal-based proteins towards plant-based proteins.
Roquette Frères introduced NUTRALYS (wheat, bean, and pea proteins), Kerry Group plc. introduced ProDiem, DuPont introduced TRUPRO and Kansas Protein Foods introduced Ultra-Soy in 2018. Axiom Foods, Inc. introduced VegOtein TX (pea protein), while Ingredion introduced VITESSENCE in 2019. Roquette Frères and Prairie Fava collaborated with Canada's Protein Industries for a combined R&D initiative in June 2020 to develop Canada's plant protein environment. This will assist the company in leading and expanding its research and development, skills development, and value-chain capability by increasing the technological compatibility of collaborating research organizations and focusing on the development of new plant-based proteins. Roquette Frères introduced its new NUTRALYS® range of organic textured proteins from pea and fava for European markets in June 2022. ADM acquired SOJAPROTEIN, one of the major producers of plant-based proteins in Southern Europe, in July 2021 to strengthen their production capabilities and meet the increasing global demand for plant-based proteins.
Roquette Frères introduced NUTRALYS (wheat, bean, and pea proteins), Kerry Group plc. introduced ProDiem, DuPont introduced TRUPRO and Kansas Protein Foods introduced Ultra-Soy in 2018. Axiom Foods, Inc. introduced VegOtein TX (pea protein), while Ingredion introduced VITESSENCE in 2019. Roquette Frères and Prairie Fava collaborated with Canada's Protein Industries for a combined R&D initiative in June 2020 to develop Canada's plant protein environment. This will assist the company in leading and expanding its research and development, skills development, and value-chain capability by increasing the technological compatibility of collaborating research organizations and focusing on the development of new plant-based proteins. Roquette Frères introduced its new NUTRALYS® range of organic textured proteins from pea and fava for European markets in June 2022. ADM acquired SOJAPROTEIN, one of the major producers of plant-based proteins in Southern Europe, in July 2021 to strengthen their production capabilities and meet the increasing global demand for plant-based proteins.
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Increased Vegan Population and Demand for Meat Alternatives are Likely to Boost Market Growth
The United States will dominate the North American market for plant-based protein. The country's market expansion is expected to be driven by a strong presence of top producers of plant-based protein supplements, increased focus on weight control, and keeping a vegan as well as a healthy and nutritious diet. Rising consumer awareness of the connection between clean eating and exercise, combined with increasing health issues due to hectic schedules and the nature of work, has increased demand for plant-based protein and is anticipated to boost the plant-based protein market's growth. People are more likely to consume plant-based foods due to the rapid spread of diseases transmitted by animals or insects. Growth in the plant-based protein and vegan foods market in European countries such as the United Kingdom, France, and Germany will have a direct impact on the European plant-based protein market in the coming years.
The demand for nutritious and premium substitutes, such as smoothies, breakfast cereals, seeded bread, and other bakery items containing natural ingredients, is increasing; so, the trend of consuming natural energy foods or plant-based foods is likely to continue gradually. The plant-based protein market in East Asia, particularly in China, South Korea, and Japan, is predicted to rise rapidly over the forecast period, owing to rising demand for plant protein in these countries. Urbanization in developing countries has resulted in higher economic standards and a shift in consumer demands toward healthier food products. Consumers are opting for healthier food options such as chia seeds, protein shakes, and dietary supplements to meet their nutrient requirements, encouraging the plant-based protein market to flourish.
The demand for nutritious and premium substitutes, such as smoothies, breakfast cereals, seeded bread, and other bakery items containing natural ingredients, is increasing; so, the trend of consuming natural energy foods or plant-based foods is likely to continue gradually. The plant-based protein market in East Asia, particularly in China, South Korea, and Japan, is predicted to rise rapidly over the forecast period, owing to rising demand for plant protein in these countries. Urbanization in developing countries has resulted in higher economic standards and a shift in consumer demands toward healthier food products. Consumers are opting for healthier food options such as chia seeds, protein shakes, and dietary supplements to meet their nutrient requirements, encouraging the plant-based protein market to flourish.
The report provides a detailed overview of the plant-based protein market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the plant-based protein market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the plant-based protein market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the plant-based protein market. Some key countries and regions included in the plant-based protein market report are as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Plant-Based Protein Market Research Report Covers In-depth Analysis on:
- Plant-based protein market detailed segments and segment-wise market breakdown
- Plant-based protein market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in plant-based protein industry)
- Current, historical, and forthcoming 10 years market valuation in terms of plant-based protein market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Plant-based protein market demand analysis
- Plant-based protein market pricing analysis over the forecast period (by key segment and by region)
- Plant-based protein market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the plant-based protein market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the plant-based protein market
- Plant-based protein market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on plant-based protein market forecast by countries
- Mergers and acquisitions in the plant-based protein market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the primary drivers of growth in the plant-based protein market?
The plant-based protein market is driven by increasing consumer demand for healthier, sustainable, and ethical food choices, as well as rising awareness about plant-based diets, allergies, and environmental impact.
Which regions are expected to dominate the plant-based protein market?
North America and Europe are expected to lead due to high consumer demand for plant-based products. However, the Asia-Pacific region is rapidly growing as plant-based diets gain traction among health-conscious consumers.
What is the future outlook for the plant-based protein market?
The market is poised for strong growth as consumer preferences shift toward sustainable and ethical food choices. Continued innovation in plant protein products, alongside greater availability and affordability, will likely expand market adoption.
