Sweeteners Market Report

The usage of alternative sweeteners is being driven by the growing trend towards healthier lifestyle and food choices. Individuals are more interested in learning how to improve their overall eating habits and cut back on sugar consumption as they grow more health-conscious. The desire for natural and low-calorie sweeteners which are thought to be superior options to ordinary sugar-is being fuelled by this shift in behaviour. For instance, according to information from the Simmons National Consumer Survey (NHCS) and the U.S. Census. It was discovered that more than 141.18 million Americans have supported sugar replacements in 2023.

Growing market for substitute sweeteners as food and beverage companies meet consumer demands by including them in their products. This tendency reflects a wider shift towards promoting health and wellness through food choices. This approach is especially advantageous for those who have diabetes or want to lower their sugar consumption, promoting better eating habits and meeting the increasing need for drinks without sugar or with less sugar. Manufacturers can make beverages that satisfy consumers' sweet cravings while minimizing the effect on blood sugar levels through the use of low-calorie or non-caloric sweeteners like stevia, sucralose, or erythritol.

Stringent regulatory needs and endorsements for sweeteners can cause considerable delays in product debuts and escalate compliance expenses. Manufacturers are dealing with longer approval processes and increased costs as regulatory bodies enforce stringent safety and labelling standards for their products. For instance, The International Sweetener Association emphasized that every low-calorie sweetener approved for market use must pass a rigorous safety evaluation by the appropriate food safety authority before being authorized. Around the globe, countries depend on regional or international food safety governing bodies and expert scientific committees, such as the Joint Expert Scientific Committee on Food Additives (JECFA).

Recalls of sweetener products can result in major impacts on manufacturers, retailers, and consumers. Recalls are usually triggered by contamination, mislabelling, or safety issues that make a product unfit for consumption. For instance, in May 2024, the Singapore Food Agency (SFA) announced a recall for two Xiyuguoyuan Xinjiang Paper Roasted Walnut items due to the discovery of cyclamate and high levels of acesulfame K. SFA stated that Cyclamate and acesulfame K are artificial sweeteners allowed as food additives but in specific quantities and for certain food items like soft drinks and canned fruits.

Growing consumer demand is driving the global sugar substitutes market, sugar substitutes are helpful in managing weight, even though some of the artificial sweeteners have health complications, similar associated with the heart. For instance, in May 2024, Ginkgo Bioworks and GreenLab collaborate on developing the manufacturing process of Brazzein, a novel sweetener. brazzein, which is sweeter than sucrose by up to 2,000 times, might have a larger impact on substituting sugar in various food and drink products.

Incredo, a food tech company, and Sucro Limited, a provider of market solutions for North American cane sugar, have revealed an extensive agreement for manufacturing and commercial distribution. Beginning in this month, Sucro will introduce Incredo sugar to its range of high-value specialty items, appealing to clients seeking to cut down on sugar in baked goods and sweets like cakes, snacks, cookies, candy, spreads, protein bars, and other products. The partnership between the two firms will enhance distribution options alongside Incredo's existing sales channels.

Growing awareness campaigns by sweetener manufacturers are driving the Asia-Pacific sugar substitute market, leading consumers to choose low-caloric sugar over traditional sugar in their everyday meals. As consumer preferences in the Asia-Pacific region move towards organic products, natural sugar substitutes are gaining popularity in the market. Natural sugar is a sweetener with low calories obtained from plants like stevia, monk fruits, and others, which is 200 times sweeter than sugar. The market growth has been supported by the benefits of sugar substitutes and their natural advantages. For instance, China is the leading consumer of bulk sweeteners in the Asia-Pacific region, holding a significant portion of the market.

Mexico has a significant chance to tap into the market for natural and artificial sweetener products. A significant portion of the population in the country is obese. The Mexican government's 10% increase in tax on sugary beverages demonstrates a firm dedication to reducing sugar consumption. Expectations are rise in purchasing power, the economy, and the number of urban homes. In developing nations, the need for artificial sweeteners is closely tied to these factors. For instance, in May 2024, Ingredion introduced a new PureCircle Clean Taste Solubility Solution made with stevia. The component is 100 times more dissolvable than Reb M stevia and allows for a complete elimination of sugar. A global consumer panel and thorough sensory testing show that it has superior taste compared to sucralose, aspartame, acesulfame potassium (Ace K), and all other stevia ingredients.