Millennials and Gen Z Make Nearly Half of the Vegan Baking Ingredients Market

The number of people who have become vegan has increased at the fastest rate during the last ten years. People are talking about veganism in health-related narratives that have been developed. A number of medical experts and healthcare providers have promoted vegan products and services, promoting vegan food. As a result, it is anticipated that during the next years, the overall amount of sales generated by the vegan baking industry would rise. For instance, the Plant Based Foods Association and The Good Food Institute's most recent analysis reveals that U.S. retail sales of plant-based foods are still rising, growing 6.6% in 2023 bringing the total market value of plant-based products to an all-time high of US$7.4 billion.

According to plant-based foods Association (PBFA) in 2023, plant-based foods sales reached US$8.1 billion, growing 79% over the past five years. The household penetration rate and repeat rate remained strong at 62% and 81%, respectively., showing increased repeat rates in plant-based foods over various record-breaking years. Millennials and Gen Z, which together make up 47% of the population and whose purchasing power will only increase, have a particularly strong appetite for plant-based cuisine.

Celebrities and Influencers are Promoting the Market for Vegan Baking Ingredient

Globally rising health consciousness and a growth in demand for this category are further propelling the market's demand. Consumption of these goods lowers the chance of developing chronic illnesses including diabetes, certain cancers, and heart conditions. For instance, the need for gluten-free and healthy alternatives has increased as bread consumption has decreased in recent years as a result of the health issues it is associated with. Over the past ten years, there has been a noticeable growth in the baking business. Popularity of fine dishes enjoyed at upscale cafés and restaurants has developed into a brand. This has prompted eateries and food businesses to add new goods to their menus. The most expensive foods that target a specialised, niche market are vegan foods. As a result, together with developments in vegan research, the global market for vegan baking ingredients is expected to grow.

However, foodservice is expanding as well, with 27% of older individuals and one-third of millennial and gen Z restaurant patrons making vegetarian/vegan entrées their top menu option. Companies that sell vegan products have got in contact with celebrities and influencers that have a vegan bent to advertise their goods. From the perspective of market expansion for vegan baking ingredients, this is a crucial factor to take into account. Additionally, social media and internet media have been effective promotional tools for vegan lifestyles. The demand for vegan baking ingredients will increase as more individuals attempt to reconcile their dietary choices with vegan lifestyles.

Recent Trends in Vegan Baking Ingredients Market:

  • Plant-based eggs like aquafaba and flaxseed meal offer versatile, effective replacements for traditional eggs.
  • Alternative flours such as almond and coconut are popular for gluten-free and nutrient-rich baking.
  • Natural sweeteners, including maple syrup and coconut sugar, provide lower glycemic and cleaner options.
  • Functional additives such as chia seeds and psyllium husk improve binding and nutritional value.
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Highly Consolidated Market with Top Firms Controlling More Than Half of the Industry

The unexpected global public health emergency has had an impact on almost every firm, and the long-term effects are anticipated to have an impact on industry growth throughout the course of the projected period. The continuing study enriches our research approach by ensuring the inclusion of the underlying emergency problems and potential future paths. The market for vegan baking ingredients continues to be extremely concentrated, with the top manufacturers controlling more than 50% of it. To increase their worldwide reach in the vegan baking ingredients industry, these manufacturing behemoths are concentrating on expanding their production capacities, introducing fresh and original items, and fortifying their distribution networks the market's top players are concentrating on new launches and portfolio growth to obtain a competitive edge. For instance, to improve the texture and freshness of the bread product, Ingredion introduced a revolutionary product called potex. It is made from potato fibres. In order to enhance and grow its network in the area, Cargill inked agreements with six distribution channel partners in North America.

Product Launch with Innovative Flavours by Key Players Uplifts the Market Expansion

Vital for meeting dietary preferences and health-conscious consumers, vegan baking ingredients play a key role in baking. They provide options other than animal-based ingredients so that people with ethical, dietary, or allergy issues can still enjoy baked goods. These components, like vegan eggs, milk substitutes, and different flours, offer a variety of tastes and consistencies while also promoting eco-friendly and healthier product labels. Their significance is in their ability to facilitate the making of tasty, diverse, and eco-conscious baked goods. For instance, in October 2023, Dawn Foods, a global leader in bakery manufacturing and distribution, announced the launch of a vegan sponge cake mix. The Dawn Balance Vegan Sponge Cake Mix is V-label certified, like the rest of the Dawn vegan range, and offers the same functionality, texture, and taste experience as a regular sponge cake mix. In addition, June 2023, Ardent Mills, the premier flour-milling and ingredient company, launched its two new products, Ardent Mills Egg Replace and Ancient Grains Plus Baking Flour Blend. The company created these new, affordable solutions to help customers take advantage of expanding markets, adapt to changing consumer demands for top-notch ingredients and delicious flavours, and address supply chain difficulties.
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High Consumer Spending Potential is Driving Demand for Vegan Baking Ingredients in Europe

The vegan baking ingredients market was dominated by Europe. The region is also taking steps to improve the grade of food items through ongoing research in the area of vegan components. Europe has the greatest population that consumes bread products. A vegan burger made entirely of organic ingredients was introduced in the Europe by Artisan Bread Organic. Consuming bakery and baked goods have a long tradition in both the U.S. and Europe. Despite being a mature market for the United States and Europe, the market for vegan bakery ingredients still presents significant growth potential. With their steadily growing populations and disposable affluence, Asian nations like China and India represent the next lucrative markets for vegan bakery ingredients.
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The report provides a detailed overview of the vegan baking ingredients market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for vegan baking ingredients market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the vegan baking ingredients market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the vegan baking ingredients market. Some key country and region included in the vegan baking ingredients market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Vegan Baking Ingredients Market Research Report Covers In-depth Analysis on:

  • Vegan baking ingredients market detailed segments and segment-wise market breakdown
  • Vegan baking ingredients market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in vegan baking ingredients industry)
  • Current, historical and forthcoming 10 years market valuation in terms of vegan baking ingredients market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Vegan baking ingredients market demand analysis
  • Vegan baking ingredients market pricing analysis over forecast period (by key segment and by region)
  • Vegan baking ingredients market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in vegan baking ingredients market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in vegan baking Ingredients market
  • Vegan baking Ingredients market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on vegan baking Ingredients market forecast by countries
  • Mergers and acquisitions in vegan baking Ingredients market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What are the key drivers of growth in vegan baking ingredients market?

Key drivers include the rising trend of veganism, growing awareness of health benefits and the increasing availability of vegan baking products in mainstream stores.

What are the major challenges faced by vegan baking ingredients market?

Challenges include higher costs of vegan ingredients compared to traditional options and limited availability of specialized ingredients in certain regions.

What role do consumer trends play in shaping vegan baking ingredients market?

Consumer trends towards healthier and sustainable eating are significantly shaping the market, driving demand for innovative and high-quality vegan baking ingredients.