Download Sample, Rising Adoption of Plant-Based Cholesterol Diet Fuels the Market Growth
Rising demand for plant-based diets, including vegan butter as a substitute in place of animal-derived goods such as dairy products, has significantly increased. More health-conscious consumers are looking for healthier alternatives to regular butter as vegan butter provides a reduced saturated fat level and may be viewed as a healthier option, as it doesn't include cholesterol and is creating a significant opportunity for vegan butter manufacturers as labeling the products with these certifications elevates the product’s market value and presence. For instance, in June 2023, Arla launched Lurpak plant-based spreadable butter in both the UK and Denmark.
However, dairy allergies and lactose intolerance are widespread conditions that affect a sizable section of the population. For people who are unable to consume dairy-based butter owing to various reasons, vegan butter is an option and many market players are partnering to expand the sales of vegan butter. For instance, in December 2023, Dutch vegan cheese maker Willicroft raised a fund of EUR 350K to expand the market and increase sales of plant-based butter, and increasing the number of distribution channels for vegan butter products can assist in reaching more consumers and expanding the variety of flavors kind.
However, dairy allergies and lactose intolerance are widespread conditions that affect a sizable section of the population. For people who are unable to consume dairy-based butter owing to various reasons, vegan butter is an option and many market players are partnering to expand the sales of vegan butter. For instance, in December 2023, Dutch vegan cheese maker Willicroft raised a fund of EUR 350K to expand the market and increase sales of plant-based butter, and increasing the number of distribution channels for vegan butter products can assist in reaching more consumers and expanding the variety of flavors kind.
Increasing Health Conscious Consumers and Rising Demand for Natural Flavour Accelerate the Market Growth
Increasing health-conscious population and rising demand of clean-labelled healthier butter alternatives, suitable for cooking, spreading and bakery are driving the market demand and many butter producing market players are launching new varieties of vegan butter, that are low in fat and are easily digestible. For instance, in June 2024, Miyoko’s creamery introduced oat milk butter in two different flavours garlic parm and cinnamon brown sugar, offering a nut-free alternative to traditional butter, made with whole grain oat milk, sunflower, and coconut oil, added with natural flavours, herbs, and spices.
In addition, in February 2023, Kagome launched vegan butter in different flavours such as sweet and savoury including hot honey and cinnamon & brown sugar, and chipotle & sun-dried tomato. However, the company claims that it helps in lowering saturated fat and free cholesterol. Made from the combination of sunflower and coconut oil and cocoa butter, and are suitable for all range of sautéing, baking and basting, resulting in increasing market growth.
Furthermore, rising lactose intolerance population and increasing demand of dairy-free products increased, resulting into the introduction of multiple products by top market players according to consumers preferences. For instance, in November 2023, Willicroft launched Be Better, a vegan butter, uses beans to replace butyric acid, one of the key elements behind the butter flavour. Compared to dairy products these contain 10-15g less saturated fat per 100g, and are obtained by a fermentation process using non-GMO bacteria, this butter is seven times more sustainable than normal butter available and also melts at same temperature.
In addition, in February 2023, Kagome launched vegan butter in different flavours such as sweet and savoury including hot honey and cinnamon & brown sugar, and chipotle & sun-dried tomato. However, the company claims that it helps in lowering saturated fat and free cholesterol. Made from the combination of sunflower and coconut oil and cocoa butter, and are suitable for all range of sautéing, baking and basting, resulting in increasing market growth.
Furthermore, rising lactose intolerance population and increasing demand of dairy-free products increased, resulting into the introduction of multiple products by top market players according to consumers preferences. For instance, in November 2023, Willicroft launched Be Better, a vegan butter, uses beans to replace butyric acid, one of the key elements behind the butter flavour. Compared to dairy products these contain 10-15g less saturated fat per 100g, and are obtained by a fermentation process using non-GMO bacteria, this butter is seven times more sustainable than normal butter available and also melts at same temperature.
Recent Trends in the Vegan Butter Market Industry
- Increasing demand for lactose-intolerance food products
- Increasing demand for clean-labelled plant-based products
- Growing demand for various flavour
- Increasing demand for allergen-free, high protein vegan products
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High Cost and Increasing Competition Impacts the Market Growth
Increasing customers frequently regarding vegan butter, comparing it to the taste and texture of traditional dairy butter. It can be difficult to achieve similar flavour and texture characteristics, leading to less acceptance as a substitute by some customers, and hampers the market growth. However, the high cost of vegan butter, is more costly than those made from dairy, has deterred many price-consumers from purchasing vegan butter.
In addition, in the areas where dairy butter is more reasonable or extensively subsidized, many companies and products have entered the vegan butter industry, fragmenting the market. Given the multitude of options available, companies encounter increased competition, challenging their ability to maintain a strong foothold in the market and differentiate their offerings. It could prove challenging for manufacturers to secure adequate quantities of top-notch plant-based materials, particularly those considered niche. To meet the demand for vegan butter items, it's crucial to ensure a reliable and uninterrupted supply chain for these materials.
In addition, in the areas where dairy butter is more reasonable or extensively subsidized, many companies and products have entered the vegan butter industry, fragmenting the market. Given the multitude of options available, companies encounter increased competition, challenging their ability to maintain a strong foothold in the market and differentiate their offerings. It could prove challenging for manufacturers to secure adequate quantities of top-notch plant-based materials, particularly those considered niche. To meet the demand for vegan butter items, it's crucial to ensure a reliable and uninterrupted supply chain for these materials.
Growing Interest in Plant-Based Alternatives Due to Environmental Impact on Animal Agriculture Drives Vegan Butter Popularity
Rising adoption of vegan butter owing to its similarity in taste and texture with normal butter and its high nutritional profile and surging vegan population, many key players are innovating and introducing new varieties to shape their position in the market. For instance, in October 2023, Wesson launched plant butter and plant butter with olive oil, having canola oil has primary constituent that has lower saturated fats compared to other vegetable oils and no trans-fat present, unlike to butter these are dairy-free, preservative-free and cholesterol free, resulting in creating opportunities for labels such as organic plant-based and clean labels.
However, growing awareness about animal cruelty and its negative impacts on the environment is anticipated to pull the market for vegan butter forward at a global scale, and increasing cognizance about social and environmental values, offered by vegan butter or plant-based butter, many market players are introducing new vegan butter verities. For instance, in July 2023, H-E-B launched Naturli, dairy and palm oil free, vegan butter made from cocoa and almond butter, providing traditional butter taste, ideal option for healthier and sustainable choice, resulting in fulling the market’s vegan products wide demand.
However, growing awareness about animal cruelty and its negative impacts on the environment is anticipated to pull the market for vegan butter forward at a global scale, and increasing cognizance about social and environmental values, offered by vegan butter or plant-based butter, many market players are introducing new vegan butter verities. For instance, in July 2023, H-E-B launched Naturli, dairy and palm oil free, vegan butter made from cocoa and almond butter, providing traditional butter taste, ideal option for healthier and sustainable choice, resulting in fulling the market’s vegan products wide demand.
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Increasing Preference for Plant-Based High-Quality Ingredients Expands the Market
Increasing preference of vegan butter as a plant-based alternative source and high-quality ingredients that offer better quality, drives the market demand and is projected to increase growth opportunities. The creamy, smooth, and slightly tangy vegan butter, made from almond milk, is rapidly gaining vast popularity across the United States and companies are making their buttery spread to expand their customer base.
The
European population is incorporating vegan butter in different culinary preparations through working with eateries, cafes, and other food service providers, leading to expanding its use and fostering market expansion are accomplished by collaboration between companies to provide vegan butter as an alternative. For instance, in June 2023, AAK Food services acquired ForA: Butter, the flagship product is butter made using aquafaba, which delivers the performance that professional bakers look for in their ingredients. The butter has been steadily gaining presence within the food service sector, alongside some movement within retail.
In addition, Asia-pacific is witnessing an upsurge in the demand for vegan ingredients in the food and beverage industry, as growing lactose-intolerance population sales of vegan butter are increasing as well, and growth is driven by product innovation by leading brands and are more widely accessible and practical for customers due to widely available in conventional supermarkets, natural food stores, and internet marketplaces, creating momentum for vegan butter industry.
The
European population is incorporating vegan butter in different culinary preparations through working with eateries, cafes, and other food service providers, leading to expanding its use and fostering market expansion are accomplished by collaboration between companies to provide vegan butter as an alternative. For instance, in June 2023, AAK Food services acquired ForA: Butter, the flagship product is butter made using aquafaba, which delivers the performance that professional bakers look for in their ingredients. The butter has been steadily gaining presence within the food service sector, alongside some movement within retail.
In addition, Asia-pacific is witnessing an upsurge in the demand for vegan ingredients in the food and beverage industry, as growing lactose-intolerance population sales of vegan butter are increasing as well, and growth is driven by product innovation by leading brands and are more widely accessible and practical for customers due to widely available in conventional supermarkets, natural food stores, and internet marketplaces, creating momentum for vegan butter industry.
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The report provides a detailed overview of the vegan butter market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for vegan butter market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the vegan butter market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the vegan butter market. Some key country and region included in the vegan butter market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Vegan butter Market Research Report Covers In-depth Analysis on:
- Vegan butter market detailed segments and segment-wise market breakdown
- Vegan butter Market dynamics (recent industry trends, drivers, restraints, growth potential, opportunities in vegan butter Market industry)
- Current, historical and forthcoming 10 years market valuation in terms of vegan butter Market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Vegan butter market demand analysis
- Vegan butter market pricing analysis over forecast period (by key segment and by region)
- Vegan butter market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in vegan butter market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in vegan butter market
- Vegan butter market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on vegan butter Market forecast by countries
- Mergers and acquisitions in vegan butter market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is the key market trend influencing the vegan butter market in the next decade?
The growing shift towards plant-based diets, alongside increased awareness of health and sustainability, is significantly shaping the demand for vegan butter in various regions.
What are the key challenges faced by manufacturers in the vegan butter market?
Manufacturers face challenges like sourcing high-quality plant-based ingredients, maintaining a consistent flavor profile, and navigating regulatory hurdles in various regions to meet consumer expectations.
How is the growing demand for vegan butter influencing the food industry?
The rise in vegan butter demand is prompting food producers to adapt their product lines, incorporating plant-based butter as a key ingredient in baked goods, spreads, and ready-to-eat meals.
