Pet Humanization Trend Is Encouraging Dog Food Demand
The term "pet humanization" is now a globally recognized term in the pet industry as more pet owners want to give human-like products or experiences for their pets. This trend is going to drive up demand for high-quality, nutrient-dense pet food. Pet humanization has increased public awareness of the benefits of eating healthily. According to the BFAS American non-profit animal welfare group, there are 108 million dogs in the United States among which 69 million contributing to 54% United States households have a dog, and there has been a 49% increase in households with dogs in the past ten years. Nowadays, dog owners are well-informed about the pet food they purchase and the dietary benefits it provides. Pet owners are becoming more conscious about their pets' health. This is one of the main reasons for their higher expenditure on vegan dog food products. Consumers' demand for more precise dog food has resulted in a rise in global production of vegan dog foods.
Kibbles or dry vegan dog food have the largest market share. Compared to wet vegan dog food, dry vegan dog food contains considerably more fibre. Thus, it has an effect on absorption, nutritional digestibility and gastrointestinal functioning as well as how long it takes the pet to 'digest' its meal and stool quality. Fibre can also influence the number and diversity of beneficial bacteria in a pet's intestinal tract. Store-based retailing is the most preferred distribution channel. The latest trend in pet food packaging is the usage of stand-up bags. It is a less expensive alternative to the huge containers and jars that were previously utilised in packaging. Due to its low weight, shipping and transportation costs are significantly reduced.
Kibbles or dry vegan dog food have the largest market share. Compared to wet vegan dog food, dry vegan dog food contains considerably more fibre. Thus, it has an effect on absorption, nutritional digestibility and gastrointestinal functioning as well as how long it takes the pet to 'digest' its meal and stool quality. Fibre can also influence the number and diversity of beneficial bacteria in a pet's intestinal tract. Store-based retailing is the most preferred distribution channel. The latest trend in pet food packaging is the usage of stand-up bags. It is a less expensive alternative to the huge containers and jars that were previously utilised in packaging. Due to its low weight, shipping and transportation costs are significantly reduced.
Vegan Dog Food Is Gaining Traction Owing to Its Multiple Health Benefits
Veganism is gaining traction not just in the human food industry, but also in the pet food industries. An increasing number of pet parents are becoming vegan because they consider vegan food is more nutritious than conventional food, and they are making the same decision while purchasing dog food. The rising demand for pet food is being accompanied by a rise in demand for certain product qualities such as organic, natural and health advantages. Organic dog food has several health benefits for animals, such as lesser skin allergies and diseases, better overall health, less digestive issues and a higher quality of life. According to a recent study published in the fortune journal Archives of Clinical and Biomedical Research, dogs who eat a vegan diet could benefit from a multitude of health and behavioural benefits. Noticeably, the research found that switching to a vegan dog food improved stool consistency in 90% of dogs suffering from gastrointestinal disorders, while 77% of dogs suffering from dandruff found relief from the skin diseases after switching diets.
Recent Trends in the Vegan Dog Food Industry:
- Pet owners increasingly demand plant-based proteins like peas, lentils, and quinoa for dogs.
- Companies are enhancing vegan dog foods with crucial nutrients like B12 and taurine.
- The industry increasingly prioritizes sustainability, adopting recyclable, biodegradable, and compostable packaging.
- Vegan dog food brands include superfoods, probiotics, and antioxidants for health benefits.
- The industry offers diverse formats, including freeze-dried, dehydrated, and wet foods, meeting varied consumer needs.
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Non-Uniformity in International Trade Regulations Is A Challenge for Market Participants
Less ingredient availability and inconsistent international trade regulations are likely to act as market obstacles for the expansion of vegan dog food during the forecast period. The availability of counterfeit products will be the most significant and immediate challenge to the market's growth. However, critics argue that plant-based diets may fall short in providing essential nutrients, including amino acids, vitamins, and minerals crucial for canine health. Concerns persist about whether vegan diets can fully meet dogs' nutritional needs compared to traditional meat-based options. Additionally, vegan dog food often commands a higher price due to the use of specialized ingredients and complex production processes, which can deter budget-conscious consumers. Limited variety and potential allergens like soy or peas in vegan formulas further complicate the suitability and attractiveness of these products for some pets.
Vegan Pet Nutrition Gains Traction with New Offerings and Successful Seed Round Funding
Major industry leaders utilize strategies that focus on launching new products, merging with competitors, and purchasing companies to grow their customer base and enhance their range of products. In September 2023, Omni launched its inaugural meat-like vegan dog food, tapping into the surging demand for sustainable pet nutrition. This new range, designed with a blend of yeast and plant proteins, mimics the texture and taste of traditional meat while ensuring nutritional balance. Omni offers veterinarian-formulated beef and chicken-style products, with plans for future expansion. This launch aligns with a broader trend, as the global vegan dog food market, valued at US$13.58 billion in 2023, is projected to grow at a robust rate, reflecting rising consumer interest and environmental concerns. Moreover, in January 2023, THE PACK, a plant-based pet food startup, recently closed its seed fundraising round, receiving US$ 1.01 million in investments. The round was handled by Vevolution, a global vegan investment platform that helped THE PACK in raising US$ 328,291 for its seed round.
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Product Development Is Propelling the Vegan Dog Food Market in The United States
The vegan dog food market in the United States had a significant market share. In the United States, there have been increasing reports of dog allergies and gluten intolerance. This has raised the demand for vegan dog food made from sources apart from wheat. Food product claims have become extremely important for both manufacturers as well as consumers, as this is the only assurance that consumers have. Multiple companies, including Pet Life Today, DJANGO Ltd, PRO PAC, Nestlé S.A., Fold Hill Foods, Pets Global, and others, sell gluten-free pet food in the United States. These factors propel regional market expansion.
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The report provides a detailed overview of the vegan dog food market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for vegan dog food market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the vegan dog food market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the vegan dog food market. Some key country and region included in the vegan dog food market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Vegan Dog Food Market Research Report Covers In-depth Analysis on:
- Vegan dog food market detailed segments and segment-wise market breakdown
- Vegan dog food market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in vegan dog food industry)
- Current, historical and forthcoming 10 years market valuation in terms of vegan dog food market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Vegan dog food market demand analysis
- Vegan dog food market pricing analysis over forecast period (by key segment and by region)
- Vegan dog food market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in vegan dog food market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in vegan dog food market
- Vegan dog food market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on vegan dog food market forecast by countries
- Mergers and acquisitions in vegan dog food market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the vegan dog food market?
Rising pet health awareness, increasing adoption of plant-based diets among pet owners and growing concerns over animal welfare are key drivers of the vegan dog food market's expansion.
How does the vegan dog food market compare to traditional dog food markets?
The vegan dog food market is growing at a faster rate than traditional dog food markets, reflecting a shift in consumer preferences towards plant-based and sustainable pet food options.
How is the vegan dog food market expected to evolve in the next decade?
The vegan dog food market is projected to continue expanding, driven by increasing consumer demand for sustainable and ethical pet food options, as well as advancements in plant-based nutrition.
