Vegetable Smoothies Market Report

Rise in fitness and weight management among population, consumers seeking beverages that supports low-calorie, hydration and contributing to overall health benefits as they are more nutritious than other juices. Vegetable smoothies are becoming more popular due to a growing health-conscious population and increasing demand for service and efficiency, and growing popularity of plant-based diet and an increasing number of consumers adopting vegan diets, rise to increase demand for plant-based and vegan vegetable smoothies, market players are highlighting their product as vegan, avoiding animal-derived preservatives, and promoting vegetable smoothie market. For instance, in December 2022, Tasty Carrot Corporation launched Eco Carrot Caffeinated Carrot Juice, high in beta-carotene, promoting healthy eye function, and immune system and lowering the risk of cardiovascular disease.

Additionally, according to the 2024 report of WHO, more than 43% aged 18 and older are overweight and over 16% are obese among them, owing to this reason led to increasing consumers focus on health and immunity, many market players are incorporating immunity booster ingredients such as turmeric, gooseberries and citrus fruits aiming to increase visibility and position that of vegetable smoothie as a part of healthy and active lifestyle. For instance, in May 2024, Starbucks announced the launch of veggie-based smoothie with customization option such as powdered fresh kale.

Rising awareness of vegetable smoothies benefits in weight-loss process, as according to WHO report of 2024, it is estimated that approximately,  1 in 8 people in the world are living with obesity and around 2.5 billion people are overweight and of these 890 billion are obese, led to increasing acquisition between market players and other companies,  to integrate from filed to packaged providing resources that grow into household brands. For instance, in July 2024, Nutrisco acquired LiveMore superfood, a smoothie group, that produces a range of smoothie cups such as spinach, avocado, eco-friendly cacao and fruits, helping to propel market growth. In addition, in July 2024, 2 Chainz in partnership with Smoothie King announced to open 18 new store within the quarter and 34 new store commitments across the U.S. and Europe, promoting the incorporation of the vegetable smoothie market in daily active lifestyle and expand the market growth.

However, increasing demand for the incorporation of natural sources of iron and potassium in smoothies, helping in feeling of full for longer period of time, due to this many market players are introducing smoothies made from green vegetables having high healthy fats and fibres. For instance, in September 2022, Planet Smoothie launched an avocado smoothie containing avocado, leafy greens, peanuts, cocoa, vanilla and honey, and healthy fats available in Avo-Loco, Pina Paradise, and Nutty Avocado options.

• Growing demand for nutritious healthy food.
• Focus on clean label and simplicity in food ingredients in smoothies.
• Rising interest in probiotics and superfoods.
• Interest in unique and appealing flavour.
• Growing interest in personalised nutrition.

High cost of quality vegetables along with need for fresh and organic ingredients, resulting in high production and high retail prices, limiting consumer accessibility and hampering market growth. However, vegetable smoothies often face stiff competition from fruit-based smoothies, as vegetables have distinct flavors may not appealing among some consumers, finding less palatable compared to sweeter options, resulting in limiting the market growth.  Additionally, a lack of awareness or misconceptions about the nutritional benefits of vegetable smoothies compared to other health beverages, as well as lack of innovations in terms of flavour and ingredients, results in market stagnation, hampering the market growth. Furthermore, some consumers are prone to dietary restrictions and allergies due to sensitivities to particular ingredients commonly used in vegetable smoothies, impacting the growth of market. For instance, in June 2024, a product recall has announced for all ProBox just smoothies, due to using the wrong approval number and considered not to consume.

Increasing demand for bio-degradable packaging, due to rising environmental pollution, as according to the global plastic production report of 2024, annual plastic production has explored around 5.02 million tons, resulting in greenhouse gas emissions from plastic system, resulting in high carbon dioxide, for this reason many markets are launching bio-degradable eco- friendly packaging in vegetable smoothie market. For instance, in November 2024, Barfesh announced the launch of Twist & go, an environment-friendly 7.6oz smoothie carton, helping minimise carbon footprinting, less harmful toxins and lower transportation costs.

Furthermore, increasing demand for clean blend vegetable smoothies, packed protein, multivitamins, fibres and seasonal vegetable blends without any artificial flavour and colours, for this reason many market players are launching vegetable smoothies made with 100% organic vegetables such as pumpkin. For instance, in August 2023, Smoothie King introduced pumpkin power meal smoothie, containing 10 grams of protein without the presence of artificial colours and preservatives made with organic pumpkin puree, available as Pumpkin-Slim-N-trim, pumpkin vegan and pumpkin coffee high protein. Additionally, in September 2023, Robeks introduced pumpkin smoothies, blended with the goodness of potassium, antioxidants, carotenoids and vitamins with the presence of vanilla almond milk, banana and almond butter essence, available on online platforms offering franchise opportunities and rising market growth.

North America is dominating the vegetable smoothie market attributed to the widespread consumption of healthful components. Furthermore, the chaotic lifestyle and increasing demand for convenience and ready-to-drink functional ingredient food options such as vitamins and probiotics added, resulting new innovations by market players, in vegan-friendly different flavour options. Growing demand for organic and sustainably sourced ingredients in Europe, commonly as smoothies as a part of a balanced diet and a quick, nutritious meal option drives the market growth. In addition, Asia-Pacific market is significantly witnessing significant growth in the vegetable smoothie market, due to the growing demand for exotic organic vegetable smoothies, and rising health-conscious population with the widespread adoption of fitness and wellness trends, which propelled the growth.

The report provides a detailed overview of the vegetable smoothies market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for vegetable smoothies market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the vegetable smoothies market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the vegetable smoothies market. Some key country and region included in the vegetable smoothies market report as follows:

• Vegetable smoothies market detailed segments and segment-wise market breakdown
• Vegetable smoothies market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in vegetable smoothies industry)
• Current, historical and forthcoming 10 years market valuation in terms of vegetable smoothies market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Vegetable smoothies market demand analysis
• Vegetable smoothies market pricing analysis over forecast period (by key segment and by region)
• Vegetable smoothies’ market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in vegetable smoothies’ market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in vegetable smoothies’ market
• Vegetable smoothies market sales and distribution strategies
• A comprehensive overview of parent market
• A detailed viewpoint on vegetable smoothies market forecast by countries
• Mergers and acquisitions in vegetable smoothies’ market
• Essential information to enhance market position
• Robust research methodology