Wearable Pregnancy Devices Market Report

Complications during pregnancy are becoming more prevalent and can have a negative impact on the mother's and baby's health, thus careful management of difficulties while pregnant is crucial. The rising percentage of cases of complications during pregnancy is driving market expansion. Complications such as anaemia, abnormal fetal growth, rapid weight gain, urinary tract infections and so on must be addressed for the mother's and baby's health. According to the World Health Organisation (WHO), 800 women die every day as a consequence of delivery complications. As per the same source, about 287,000 women perished during their pregnancy and childbirth in 2020. Pregnancy complications are 36 times more likely to affect a pregnant woman from a developing country than from a developed one. The global of this industry is modernising the complete healthcare system with the use of IoT to extend pregnant women's maternity periods. These developments have led to the recent expansion of the global market. Furthermore, the market for wearable pregnancy devices is expected to expand rapidly due to their convenience of use and simplicity.

The expensive cost of wearable pregnancy gadgets is hindering the growth of the market. Consumers are opting to stick with traditional methods of pregnancy care over switching to expensive wearable pregnancy devices, which is affecting the market for such products. Nevertheless, a major obstacle to market expansion is the insufficient knowledge of the devices' functionalities and advantages. As a result, many expectant mothers may find these devices too expensive, limiting their access and potentially widening the gap between those able to afford modern prenatal exams and those who cannot. The cost may inhibit the integration of this technology into standard prenatal care, restricting its ability to improve the well-being of mothers and babies.

Advancements in maternal and fetal health monitoring are being significantly pushed forward by innovation in the wearable pregnancy device market. Advanced sensors and integrated AI are improving the precision and capabilities of these devices, providing immediate information on important health indicators such as fetal heart rate, maternal contractions, and overall health. These advancements are not just enhancing the efficiency of prenatal care but also boosting the ease of use and user-friendly features of the devices. For instance, in July 2022, Bellabeat became the first pregnancy tracker to implement a new layer of data protection to secure its database of all female end users' information in the wake of the US Supreme Court reversing Roe vs. Wade. They had been using complete end-to-end encryption for the Bellabeat smartphone app for users of all of their Bellabeat wearable items, since this is the standard and secure approach to protect customers' data.

The North America region is likely to maintain its dominance throughout the forecast period as consumer demand for technologically highly advanced products rises and women become more aware of the importance of early pregnancy detection. Latin America is anticipated to increase at a modest rate throughout the forecast period. The region has a large number of childbearing women, which is a major driver of the wearable pregnancy device market's growth. According to the March of Dimes, a non-profit organisation, the number of women of childbearing age in the United States during 2020-2022 was 12.9%. According to the CDC, one in every 10 % of women aged 18 to 44 years reported consuming alcohol, with approximately 1 in every 33 reporting excessive drinking. This indicates around a third of pregnant women who drink alcohol are involved in excessive drinking. Furthermore, technological advancement with the introduction of AI and IoTs is expected to propel the regional market. For instance, researchers at Northwestern Medicine's Feinberg School of Medicine developed the first compact, soft, thin and flexible wireless sensors to monitor pregnant mothers and their newborns. Furthermore, the rise in unexpected pregnancies and demand for continuous monitoring of the mother and baby throughout pregnancy are likely to boost the expansion of the region's wearable pregnancy device market.